JetOctopus - Made with Clipchamp
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[00:00:00] Olga: Hi, everyone. It's Olga Zarr from SEO Sly. This is SEO podcast by SEO Sly. This is a special episode where I have a special guest. This is Julia from Jet Octopus. I think Julia, it's her second time or third here on my podcast and I'm very happy that she agreed to be here with me. Julia, so how are you doing today?
[00:00:27] Olga: SEO Sli, SEO done right. I'm Azar, an SEO consultant in SEO since 2012. Don't forget to subscribe to learn SEO for free with me now. Let's get into the show.
[00:00:42] Julia: Hello, Olga. I am happy to be with you again. I feel pretty good. It is good weather outside and um, I'm really thrilled to talk more.
[00:00:54] Olga: Yeah, perfect. Julia.
[00:00:56] Olga: Can you like, in two or three sentences, introduce yourself in case someone doesn't know you? I'm not sure if there are such people, but if there are, so briefly introduce yourself.
[00:01:08] Julia: Uh, I'm Giulia Nestorets. I'm co founder of geroctopus. com, which is the all in one technical SEO platform. It is crawler and log analyzer.
[00:01:21] Julia: Uh, for big and huge websites, um, helping you guys who have more than 10k pages on the website to make your SEO visualized, doable and predictable, we may say so.
[00:01:38] Olga: Yeah, yeah. that's a perfect definition. I've been using JetOctopus for a long time now. And, in today's episode, I wanted to focus more on JetOctopus, what it is, what it does, and what are some of the recent changes, because you update the tool quite often, you are very receptive to feedback and you, you, you implement new things.
[00:02:02] Olga: And I wanted, wanted to, to talk about that. So. , why do you say, uh, JetOctopus is good, , for like websites with 10k plus pages? , why is that?
[00:02:15] Julia: That's a good question. Because actually we are, we were initially built from our own pain. We used to have the previous business with my partner that had like 5 million pages and we faced some problem.
[00:02:29] Julia: And then we get, uh, uh, we decided to make some sort of, uh, our jara octopus at the end of the day. Uh, so why we say that it is good and really suitable for the big websites because First of all, um, we prefer the complex approach to SEO. Uh, we are a big fans of, uh, Google bots behavior analysis of crawl budget log files analysis.
[00:02:59] Julia: And this is super handy, uh, to analyze when you are working on a big websites, because. When you have like 1k pages, uh, that's not a problem to get all the, these pages indexed because this is a small website, but when, uh, you are working, uh, on some e commerce websites, it's definitely has like more than 10k and millions and millions.
[00:03:25] Julia: And there are a lot of our customers having tens of millions pages. Um, Uh, this is a different SEO approach at all. So this is different SEO game. Uh, you can spend a lot of time, a lot of resources on, uh, uh, like fixing duplicates, creating new pages, taking care of fall for errors, whatever, but it won't have any impact.
[00:03:54] Julia: Uh, and it is very widespread situation. That's why. Uh, we meet a lot of, there are a lot of customers who just come and say, uh, yes, we have a lot of pages, like 1 million or whatever, but we don't believe in SEO because we invested so much money, uh, making these and these and these. And anyway, we don't have any, any.
[00:04:19] Julia: Feasible growth and uh, it doesn't mean that doesn't so doesn't work It only means that these are not the right Actions for you guys because when you're working on a big website The one the number one priority is to take care on your crowd budget So to take care on making your pages visible for the search bots reachable for the search bots uh being sure that You your commercial pages are not ignored, uh, and understand what exactly should be changed on this part of the website, which is right now ignored by some reason and change exactly what is needed to be changed.
[00:05:04] Julia: Uh, and, uh, That's why we have a lot of tools inside, uh, automatically overlap, overlapping data. For example, Googlebot behavior with crawl data, where we give you insights why Googlebot like this is this part of the website or ignores this part of the website and which, uh, experiments should be multiplied to that ignore part of the website.
[00:05:31] Julia: And that's why I'm saying, Predictable. So not hypothetically SEO, because, uh, uh, you may keep spending a lot of time investing in doing some SEO, you know, you know, because there's always, you have to do something with it. So there's always a lot of stuff to be optimized, but, uh, when we speak about the big website, it is always about the priorities because it takes time.
[00:06:00] Julia: It takes resources and the right expectations of the growth. from the other side. And, uh, if there is no growth because you was invested in the not impactful things, there are no resources at the end of the day because you don't get these resources. They don't believe in it. That's why, um, Why big because I just said and we are doing our best to Process your big data really on a fly We don't have any limits on any volumes.
[00:06:34] Julia: We have like up to 100 million pages customers. That's not a problem for us If you don't know we are the fastest crawler on the market and it it is really important for the big websites as well because When you want to grow like 10 million pages, it really has importance because the data can be outdated already.
[00:06:59] Julia: That's why it is very handy. Uh, then, um, we invest a lot in, uh, this, speed of work with the data option, you know, so you will never have this, uh, stages when it is like processing and processing. We store all your data during the whole period of time and it is ambitious goal, you know, because when there are customers working with us for like four years already, and it is like more than 50 million pages on a website and you can, you can, uh, imagine how big the logs are for this and we store all this history.
[00:07:43] Julia: So they still have this opportunity to compare, to see the dynamics, to understand why they had this. grows here, what exactly was changed here, et cetera. That's why, uh, when there are leads, for example, with the, uh, the website up to 1000 pages, or we frankly say that actually, maybe you don't need such a spaceship as jet octopus, frankly speaking, there are really great solutions.
[00:08:13] Julia: Like we always say, I say, I say hi to side bulb. We always say in such cases that there is a great opportunity with side wall. It's a really good, uh, visual tool for not such a huge websites, et cetera. Uh, we even say like, frankly this way, because, uh, we do have a spaceship with a lot of tools, uh, which dramatically help the websites, um, a lot of pages.
[00:08:41] Julia: They're making the, again, making this SEO visual insightful. So we do a lot of preset insights, charts with insights, a lot of different sections dedicated to a lot of stuff, uh, to make your path from. Integrating the data to the first insights to the first implementations and to the exact growth as short as possible.
[00:09:11] Julia: And actually, uh, when we are talking about like changes, we will be talking more. I hope this today, uh, one of the most important change for 2024, uh, is, uh, the strategic decision to make. this year focused on, uh, the true assistance and help of all our customers who join us. And especially during the first year of collaboration, uh, to give the needed support.
[00:09:45] Julia: So to get them first growth, you know, so to experience this, um, positive SEO approach to believe in it and to get it growing. Uh, and in the exact, uh, what it will be reflected in. So how it will be realized. So we have like, uh, a separate technical SEO team, uh, who is making audits for our customers, like on some regular basis, uh, who are super experienced, uh, in managing huge websites.
[00:10:23] Julia: for experienced in jet octopus platform. Uh, and, uh, it is not only the audits, it is also the explanations of the results, why it is so in parallel, there are workshops explaining how to work with logs, et cetera, because we still know that, uh, there are not so many SEOs, uh, having experienced to work with logs in the right way.
[00:10:48] Julia: You know that and uh, this is Number one priority when we talk about a big website so you cannot or it you just cannot ignore it
[00:10:58] Olga: Totally So, do I understand correctly that now a big clients with big websites They kind of get an seo kind of package together with jet octopus, right?
[00:11:09] Olga: So
[00:11:10] Julia: Yeah, absolutely Absolutely, and that was born actually from From the situation on the market, a lot of talks with our present leads with our potential customers and our future customers, et cetera. And we do see that, uh, the major situation on the market is still. Um, not so much mature as it could be.
[00:11:39] Julia: When we talk to, uh, these guys and they say yes, that yes, we know that our competitors have like two times more organic traffic share, three times more organic traffic share. Uh, and we, we are truly ready to invest in it. But we have negative traction and, uh, and they just don't have the needed experienced.
[00:12:09] Julia: So to be sure what exactly to do. That's why, uh, after we are actually this year, we are already six years old in May, uh, and we have a lot of experience here cooperating with these big websites. And we realize that. During the first year of collaboration, it is very important. Um, if they were able to extract that value from all the tools we offer it a giraffe octopus or not.
[00:12:41] Julia: And we see that, uh, like analyzing the previous year, uh, that. If they were some companies who stopped working with us, the main reason we have really small churn rate actually was the very small traction with the platform. So they were using the whole power of the platform, not because they didn't want to, because they are not just aware what it all can mean and where to start, et cetera, That's why, uh, because we are.
[00:13:17] Julia: Like number one value of Giroctopus since the very first day is customer centric. We are 100 percent customer centric company. And it is the value for me and for Serge initially, just even before Giroctopus was born, we are just like such. And, uh, uh, when we realize that they are just, uh, they're just losing their time.
[00:13:45] Julia: because they're doing their own things. We made this decision that it will dramatically increase the value for our customers because, um, they will start doing the right thing since the very first sprint being with us. Because we will make, so, uh, the road map is the following. So we start working, we integrate the data.
[00:14:15] Julia: And on the second month, uh, after we started, it is already the profound technical SEO audit done by our experts. And there is the profound goals with the customers, where these experts explain why it is all about, uh, what, why this is a problem, why it is critical, what are the priorities for the implementation for the implementing this task is to now, uh, and the exact even technical description, how to make it.
[00:14:46] Julia: How to optimize. So it is like a fully boxed solution for them. And from the other side, uh, during this first, first year of collaboration, and this is like the first audience during the year, there will be at least three audits. Of this type at least three The second one will be of course with the comparison.
[00:15:09] Julia: What was the impact of those implementations, etc Etc and the new bunch of the tasks and then the third Again, the dynamic mix of the whole year with the analysis What was the most impactful in your particular case because it is always different for some Websites, pagination pages to be open for indexation is okay for some pages.
[00:15:29] Julia: You know, it is always different. And, um, uh, and in parallel, we will, we will, we are doing our best to teach you guys. How to use the platform yourself because uh, we do understand that to feel Uh confident and independent. It is also a good a good feeling and uh, we will be happy if after a year Having this great experience of good seo approach in parallel.
[00:16:03] Julia: You are also Uh, you are also investing in yourself as an SEO and you are becoming much more, uh, high, uh, you have much more knowledge in
[00:16:16] Olga: SEO,
[00:16:18] Julia: different SEO experience that brings really gross. That's why, uh, this is like the dramatic change for this year.
[00:16:27] Olga: Yeah. So are those, Technical SEO that's like free of charge.
[00:16:32] Julia: That's a good question. It is The part of the packages like for annual annual packages.
[00:16:39] Olga: Uh huh
[00:16:39] Julia: Starting from some so 1 million package 1 million annual package will include this service. It is not extra
[00:16:47] Olga: okay. Yeah, that's not a nice deal Okay, so another question. So, You I think recently, um, you, you changed also something that now when a new person signs up, they also get a free demo, right?
[00:17:05] Olga: And this is done exactly for this purpose, that they actually understand what this tool can do, right?
[00:17:13] Julia: Absolutely. Absolutely. Uh, it is again, uh, we are very flexible company. We are doing a lot of tests, et cetera, et cetera. And again, uh, there are corporate values among which there is the value upfront. Uh, we, we love to give value upfront.
[00:17:30] Julia: That's why. Our free trial is not limited to any options. You can use any option during this, uh, free trial, integrate your logs, whatever, JavaScript crawling, you can do everything. Uh, and, um, uh, back to the question. Yes, we changed the funnel, the work, the flow of the user, and it is. Uh, the free demo option is the obvious before the free trial because, uh, out of our experience, even when, uh, there is a very experienced SEO user, uh, he still will get more value having this demo before the free trial, other than he will just start the free trial because Okay.
[00:18:17] Julia: He understands how to work with logs, with join data set options, et cetera, et cetera, et cetera. And for this type of the user, the demo is valuable because they come with the concrete, really specific questions of what the really, Tough challenges they used to have before and they get the answer right away.
[00:18:41] Julia: They don't spend time like, uh, looking for this how to make it because this is a new platform and takes time to get used to, et cetera, et cetera. And they just get, uh, this exact questions to their very specific, the exact answers to the very specific questions. That's why no matter, uh, how experienced the SEO is.
[00:19:04] Julia: It is much more fluent and, uh, comfortable way to start with the demo and ask the questions if you are, if you feel okay, and you don't need the full demo, you just say, okay, guys, uh, are you capable to do this, this or this? Or I had such a. like challenge and I was not able to make it like with JavaScript.
[00:19:26] Julia: Can you make it? And this is like really interesting conversation, which saves a lot of time for you guys. This is like the most important thing.
[00:19:35] Olga: Totally. One of the tools within JetOctopus, which I, which I like very much is like, uh, GSC data, like how, how it makes, uh, GSC data more, I would say, understandable, more accessible.
[00:19:51] Olga: And you said that JetOctopus keeps like the history. So does it mean that, um, because GSC retains data for like 16 months. So does it mean that JetOctopus will keep that backlog for like, I don't know, 24 months in the past? Like something like BigQuery, if you integrate, can do?
[00:20:14] Julia: Uh, we, you start working with us and you, since the very first moment, you are right, you have 16 months history.
[00:20:23] Julia: Yeah. And then we store all your data, the data, historical data.
[00:20:31] Olga: Okay. this is, I think actually quite, quite important. , Can you now tell me a little bit about the new things you've been working on? I recently like published a bunch of videos with, with some, um, New things at the time, which was like bulk url inspect inspection, which I liked very much Or I also like maybe this is not the newest thing.
[00:20:54] Olga: I also like the cannibalization report in Jet octopus, which is like the fastest way probably to To learn if you have cannibalization issues, but tell me about the new things happening new reports new tools
[00:21:09] Julia: Yeah, thank you for asking about that because we do have a lot of interesting stuff inside and yes apart from Uh the crawler the log analyzer the gsc model Google analytics model and really powerful alerts model Uh for the last I would say like four or five months.
[00:21:33] Julia: Uh, we are working, uh, really deeply on developing the ideas section. So, uh, we have this section for some time and, um, uh, right now we have a lot of updates, especially in ideas section, uh, where we are doing our best again. Um, Uh, to give you the needed insights as quick as possible when you just integrate your data, crawl your website.
[00:22:05] Julia: The full crawl, of course, is preferable. We would always go for the full crawl because, um, This, um, user behavior when you work with partial data, it is harmful. You definitely should have, at least at the very beginning, you should have the full picture to visualize the interlinking, uh, to visualize again your crawl budget, et cetera, et cetera.
[00:22:29] Julia: So, after the integration, uh, of all the data sets and of having the full crawl at hand, You'd better visit the ideas section first. Yeah. What are the updates there? Uh, we've launched the SEO funnel, uh, report, which just visualizes the full path of your pages since they are created on the website. I'm just
[00:22:59] Olga: showing that.
[00:23:00] Julia: Perfect. Perfect.
[00:23:01] Olga: Yeah. Yeah.
[00:23:03] Julia: Oh, you see that the first column, all the pages on the website, how many of them are opened, opened to indexation. Then we have a very important stage, how many of your pages are crawled by Google bot. And this is when we talk about the big websites. This is a
[00:23:22] Olga: small test website.
[00:23:24] Olga: So
[00:23:24] Julia: yeah, so usually this is the bottleneck. Then how many of your pages are ranked in Google already? How Ray, how many of your pages are ranked in top 10? How many of your pages are ranked the top three and how many of your pages bring your organic traffic? So this is a really quick, uh, picture of the main bottlenecks.
[00:23:47] Julia: So where are the main bottlenecks? Because sometimes you will see that actually 70 percent of your website is closed from indexation. And actually you have to start there no matter, uh, how empty your title. Uh, that's why this is very great, uh, section. And then you have the details, you have, uh, this funnel in numbers, the exact numbers.
[00:24:14] Julia: And you see that. Uh, it is all clickable. You can just click and you will be transferred to do to these URLs and you will have a lot of, uh, options there to play with this data. So, like the crawl budget, like, uh, pages inside structure visited and not visited unrolled by Google bot. You can reach these URLs just within one clicks.
[00:24:39] Julia: Uh, and again, of course, all the information, uh, about your ERP efficiency. How many of the pages are ranked in top three and top three, and to reach this particular URLs. So, uh, we always like, not only to visualize the insights, but to give you opportunity to reach the exact URLs. For example, it is important to see.
[00:25:05] Julia: Uh, okay. These pages are visited by Google Bot. These pages are not visited by Google Bot. I would like to understand why this is visited. Yeah, this is not so you can easily reach these URLs. So, SEO funnel is the quick way to find the main bottleneck when you start your analysis. This is really, really handy, thin, and, uh, it save a lot of time for you to make it.
[00:25:30] Julia: manually usually. So usually you're doing a lot of manual, uh, exporting. So to get this picture right now, you don't need to do anything. Just integrate your logs, GSC and crawl your website and you will have it. So the next one is impact hub. Uh, there are a lot of updates there and there will be more, so it is not all.
[00:25:58] Julia: And let's start, uh, let's start here. So we have a crow budget triangle. Uh, this is very interesting stuff. Uh, it is, uh, the artificial intelligence model, uh, where there are a lot of data analyzed. Uh, automatically by the system and we give you this not magic triangle, but a crawl budget triangle. So we visualize what exact on page criteria are the most impactful in your particular case on crawl budget.
[00:26:39] Julia: So sometimes It is technical performance and let's say content and internal linking. Uh, sometimes it can be internal linking and content. Uh, for somebody, uh, technical performance has no impact at all. So it is like the visualization. What? Exact SEO triangle is yours. Uh, and, uh, it gives you, uh, the understanding what are the most prior things in your case you should take care always, so you cannot ignore this.
[00:27:19] Julia: Because they are the most impactful on Google bot behavior on your website. So right now it is just not integrated That's why we cannot see. Yeah.
[00:27:27] Olga: Yeah. Yeah,
[00:27:28] Julia: usually usually you will have this Understanding what impacts? Grow budget in your particular case.
[00:27:35] Olga: Yeah, unfortunately, I cannot like show my client site.
[00:27:39] Olga: So we have to use the test site I have here Oh, perfect.
[00:27:43] Julia: Let's
[00:27:43] Olga: do it. Yeah, this is just a test site. Yeah.
[00:27:46] Julia: Yeah. the next, uh, update we have is our impact section, which was, uh, uh, available in our log analyzer where we visualize how Google bot behavior on your website, depending on the number of internal links on the page, uh, depending on the depth.
[00:28:08] Julia: how far the page is located from the main page, depending on the number of words on the page, uh, depending on, uh, the titles, if there are empty or duplicates, et cetera. So this section is very valuable, uh, in terms of understanding what exact changes. You should do on those pages which are not visited now by Googlebot.
[00:28:33] Julia: Do something with it. And it will not be, again, hypothesis. You will get the exact insights of Googlebot behavior on your website in this section, which is scroll budget. And just go and implement, uh, the things that already work on your website.
[00:28:50] Olga: Yeah,
[00:28:51] Julia: perfect. Perfect. And with that, we have The impression section, uh, this is also very, very interesting,
[00:29:00] Olga: I wish I could show other, but I cannot show other, unfortunately, other projects, but, This is a very useful report. I can, I can attest to that.
[00:29:11] Julia: Yes, it is, uh, it is very useful report because, uh, you have opportunity to analyze your impressions in different angles.
[00:29:23] Julia: So we have here like the total, uh, number of pages which are present in SERP. So they are ranked already. We have zero clicks pages. This is like the closest opportunity actually for you because, uh, they are already ranked, but they don't bring you traffic. And, um, You should not ignore this and try to understand what to change.
[00:29:48] Julia: So to start getting the clicks and we have a very good tool, uh, in the platform in GSC, which is query on the page, uh, it is super effective working on zero clicks, um, pages because you have the opportunity to visualize. The query, the URL, which is ranked by this query and the title of this URL, the meta description of this URL, and to see how many of words from the query are present in title.
[00:30:23] Olga: Yeah. And
[00:30:25] Julia: how many of them are present in meta description. And you will see that in your zero clicks, uh, pages, which are ranked, but don't bring new traffic, usually. 0 percent of the words from the query are present in the title. And that's why I'm saying that it is a quick opportunity for you, because just putting the words from the query in the title will definitely increase the CTR.
[00:30:51] Julia: Definitely. 100%. And it always works. So, yeah, back to the impressions. You are here able to visualize, uh, the number of impressions depending on the number of internal links on your pages. It is, uh, always, um, under evaluated, uh, criteria, actually, of on page. When we talk about, uh, The big website again more than like one 10k pages the internal linking is very important because it is again Uh how reachable your pages are for the search bots?
[00:31:33] Julia: And if there are a lot of internal linking on the page It is important for you guys and I am as a google bot perceive it the same way So if the page has a lot of internal links, it is important. I will You take it and rank it higher. I will visit, I will be visiting this page more often because it is important.
[00:31:57] Julia: I will be, I will take care about this page. And, uh, so the impressions as well, you are capable to analyze, uh, the impressions, the impressions, depending on the number of internal links, the impressions again, depending on how far the page is located, because this Criteria, they are all very impactful on Google bot.
[00:32:17] Julia: That's why you will see the dependence of the number of impressions on this criteria as well, because these pages are better visited by search bot. And actually this is your main customer. You can totally, totally not ignore the quote. Yes. Again, you, you know, you, You can learn a lot of SEO influencers, learning SEO, et cetera, et cetera.
[00:32:47] Julia: And being sure that you are doing the right things because, uh, non canonical pages should be taken care of first of all, et cetera. But, uh, if Google bot, if all these pages are orphaned,
[00:33:03] Olga: Yeah. And
[00:33:04] Julia: you try to, you try doing some, I don't know, non canonical optimizations there. It has no sense because it is not reachable by the search bots and it won't, it, it will never be, uh, visited, never be ranked.
[00:33:18] Julia: How super optimized they are. Yeah. It has no sense, you know. Um, okay. So the impressions, uh, this is the section where you are capable to analyze. The dynamics of your impressions depending on different on page criteria low time here content size Impressions by countries to visualize how it is divided by countries if you have different countries Impressions like by schema type even so a lot of angles of charts of analyzation of analysis, your impressions by different criteria.
[00:33:56] Julia: Uh, then we have indexation and pagination section, uh, also very important. Again, we are talking about the scroll budget, uh, analysis, and we see how your Crawl budget is spent on indexable pages or non indexable and how many of them are uncrawled again. Uh, and we see, uh, the breakdown of non indexable pages, how they are managed, meta, no index or non canonical or canonized.
[00:34:26] Julia: So you have more detailed tools to work with your crawl budget or how your crawl budget is spent by pagination page number. This is very important and right now you have just one chart where you see See, uh, what number of pagination if there is actually a crawl budget or no at all, you know, and you start understanding that if, for example, the pagination is visited, like number one, number two, number three is okay.
[00:35:02] Julia: And after five, it is not visited at all. So this is the insight If they should be opened actually and spend there the grow budget, if they just, so you should, you have the insights to work with. You know, uh, and then, uh, the final, uh, chart here is traffic by pagination page number, very interesting, uh, visualization, uh, which gives you understanding if pagination is working in your case, in this management, uh, indexation management in this site structure, what you have.
[00:35:40] Julia: Or it should be restructured. It should be rethink. You should rethink this situation. So here you will get the insights. Uh, then just the recent, uh, product update from the last week, uh, very handy for the media, uh, which is news performance. First of all, the media are big fans of this section. Uh, what we have here, uh, we have the article funnel.
[00:36:09] Julia: So the chart showing you, uh, how many of the articles were published for the current period of time, how many for the previous period of time, what is the Google crawl gap? How many seconds, yeah, how many seconds it took to get this article visited and you get it again in dynamics. How, so right now I'm looking at 43 seconds since the article was published and in the previous time it was 78 seconds from the article published.
[00:36:48] Julia: Then how much time it took to get first impressions in the Google News. Uh, and then how, uh, how long it took, uh, to get the first impressions in SERP and again in dynamics compared to the previous period of time. In my particular case, I see that, uh, in the current period, it took me eight days to get first impressions in SERP and in previous period of time, it was 10 days.
[00:37:17] Julia: So I have the positive thing. Yeah. Okay. Yeah, this is, this is very useful information. Like, absolutely. This is, and this is just the beginning of this section. Uh, then we have, uh, the news traffic breakdown, uh, what share comes from the Google news mobile app, uh, from the Google news web and from Google organic, just for you to understand where.
[00:37:42] Julia: Yeah. Your readers are right now and if you want to be present in Google News, but you're not there You have to do you have to work on it and here you will definitely know if you are there or no Then we have article life cycle the chart where you see how long your article leaves So the first day and how many impressions it gets, how many clicks it gets on the first day, second day, third, fifth, and analyzing each period of time, you are capable to see this article was like.
[00:38:24] Julia: Really had the long tail So it was it was getting the impressions and clicks even after 90 days It was published or this type of the content took a lot of impressions and clicks during the first five days and then Uh, it was like dropping and dropping at after 10 day, no traffic at all. It gives great insights for you to understand.
[00:38:52] Julia: Uh, and to actually make a strategy for this, uh, like for the content, then use. The number one criteria should be indexed as fast as possible. Should take this first impressions and please as fast as possible. And we do understand that the news will bring you traffic like during the five, six or 10 day, whatever, when we are talking about like evergreen content.
[00:39:17] Julia: It will be your traffic generating, uh, content during at least maybe even years. And here you will see the article life cycle, how article brings you impressions and clicks. Again, it is all visualized. You don't need to do any manual works. Then you have the performance by categories. Uh, within, uh, how often the Google bot, uh, visits this category of your media website, how many of the articles are in SERP, how many of them are in top 10 and top three, how many impressions it brings, how many clicks with the dynamics.
[00:40:00] Julia: Again, everything, you know, while you got that, we prefer showing the data in dynamics. Compared to previous period of time, it again saves you a lot of time to understand we are in the positive dynamics or in negative dynamics, actually. Yeah. I can see that. Okay. 5, 000 impressions sounds. Good, I guess. But if it used to be 10,000 impression, yeah.
[00:40:25] Julia: Then all, you know, that's why, uh, everything in, in dynamics already also with click, CTR, et cetera. And, uh, my actually one of the favorite chart in, uh, use performance section is author's performance. You have a table where you see all your authors. the number of articles published over the given period of time, the total impressions, the articles of this author took, the total number of clicks the article of this author brought to your website.
[00:41:07] Julia: So this is, and you have all your articles with these criteria. So this is a very nice. It's cool to see who are the most effective authors, actually, in your particular case, you know? Yeah, clever. This, uh, author, he can post, like, thousands of articles, but no clicks there. You know, and it is a question. So visually we can say that this is a hard work author.
[00:41:37] Julia: We definitely, uh, this is our like very good teammates. So we have to take care of him, et cetera, et cetera. But when we are in use and use a site holder, we want this article to be read, to be visited, and to be read, you know, so we want this. And maybe there is a not part time author who is making five times less.
[00:42:01] Julia: articles, but then you, then they bring you much more value. And this is very great tool to, uh, to be just sure not hypothetical. You just see all the efficiency by authors in terms of impressions and clicks. These articles bring you. So this is, uh, uh, the media, uh, clients are just super fans of this tool since the very first day.
[00:42:27] Julia: And I'm really proud of it. It is very handy. Um, yeah, yeah. Uh, then we have a commerce performance update, which It's also absolutely like really dramatic for, uh, the commerce websites because, uh, it gives you the visualization of your efficiency by products, because this is the most important entity you work with when you are on the commerce website and you see.
[00:42:58] Julia: The total number of products on your website, how many of them are crawled by Google bot with the dynamics compared to the previous period of time, how many of impressions, these products bring you again with dynamics, how many of these. And the first chart shows you the impressions, dynamic, by product scroll by Google bot.
[00:43:21] Julia: And you see, like, two, uh, lineas here, uh, two lines. And, uh, you are capable again to see in parallel if, uh, the number of visits of Google bot, the number, the products visited by Google bot, if they are more often visited, if they get more impressions or no. So here you have this opportunity. To understand.
[00:43:50] Julia: So these products are visited more often and they get more impressions because actually, usually they are ranked higher because they are perceived by Google bot as a more important, usually, uh, the quality of this page in, uh, That in the bot is higher and here, uh, you are capable to analyze performance by products in terms of impressions and in terms of Google bot visits.
[00:44:17] Julia: And then we have a very, uh, good table, uh, showing you the funnel. So the total products, how many of them are closed from indexation, how many of them are visited by Google bots. With again, uh, the opportunity to visit this URLs, how many are not visited, how many are ranked in SERP, how many not ranked. And in my particular case, so 4 percent of the products are ranked and, uh, 45 not ranked.
[00:44:54] Julia: And, uh, this is the opportunity to stop and work here because, uh, Definitely, if you are selling online, you want all your products to be ranked. And, uh, we have to see how many of the products are close from indexation. And in this particular case, out of 800 products, 100 products is close from indexation.
[00:45:16] Julia: So you have to be sure if it is really Out of stock products, or maybe it is closed by accident. So it is important to see. And then, uh, how many in top 10, how many in top three, again, uh, to see the exact URL. So here you are capable to see what are, what products are in top three, average position, and how much traffic it brings you.
[00:45:41] Julia: Very important scene. And then. Uh, super handy for e commerce websites and super visual, uh, chart, like table that a table, uh, the efficiency, uh, by product categories. So we have all the categories and we have how many products within the category, how many of them are visited by Google bot 10 and top three, how many impressions this.
[00:46:12] Julia: Product category brings you how many clicks this product category brings you average position and CTR again with the dynamics compared to the previous period of time. And clicking on this category, you are deeper and you are by products. You are visualizing this data by the exact product. So, uh, for the users who work on a big website, they will now understand how much time we save for you.
[00:46:46] Julia: Because usually you are doing your, Selecting all this data manually. That's why you didn't do it on a regular basis. That's why you are not sure for a hundred percent what categories are like your champions right now, because I'm right now looking on the website with. Let's say, uh, 30 product categories on the website and the difference of efficiency between these categories is dramatic.
[00:47:18] Julia: So some categories having just 300, 300 products. So a lot of products here, uh, they bring you, uh, 200, 000 impressions per month and some pages having 200 products, which is just 100 less. bring you just 59k pages, uh, K impressions over a given period of time. And, uh, the, the category with only five products bring you 15, 000 impressions over a given period of time.
[00:47:54] Julia: So it is a super, super visualizing and super insightful for you from the very beginning. Again, you don't have to do anything with it from the very beginning when you just scrolled your website, integrated Google search console and integrated the logs, you are capable to visualize how your product categories are.
[00:48:16] Julia: are effective up to now. What are the most effective? What are the worst effective up to now? And it gives you opportunity to understand where exactly you have to start. So we are always here, uh, spending. Time on our R and D on your tools, which will again, visualize insights for you, which will bring you insights, which will save a lot of time for you and which bring you insights for the right understanding where to start first.
[00:48:52] Julia: Because, uh, even, even working with our crawler, Uh, we give you opportunity to follow the user flow like in Screaming Frog, for example. So, mm-Hmm, just enter and you get the whole list of URLs with, uh, if there are problems with the problems on these URLs and you are, dive into this maybe limitless list of URLs.
[00:49:20] Julia: Uhhuh trying to understand actually where to start and it just. It's pretty tough to understand where to stop, uh, where to start in our case, we apply, we call it top down approach. We, since the very first touch of your crawl data, we show you all your problems by categories just within just one chart.
[00:49:43] Julia: And we show you this scale of the problem. So, uh, if like the HTML, uh, problem, like duplicates, for example, have like 90 percent of your pages. Maybe it is better to go there because it is, sometimes it is one fix, which is applicable to all these pages, you know, and of course it will have impact. Or for example, if, uh, the loading, the average loading time is like up to three seconds.
[00:50:15] Julia: No matter how, how empty your titles are.
[00:50:18] Olga: It is really
[00:50:21] Julia: hard with loading time, really.
[00:50:23] Olga: So,
[00:50:24] Julia: and this, uh, eCommerce, uh, performance tools is super handy and super visual, uh, for the eCommerce websites, which saves a lot of time. Usually people just don't do so detailed analysis because it takes a lot of time.
[00:50:41] Julia: Not anymore. Uh, and, uh, in this section we have. Uh, metric impact tool, uh, where you are capable, uh, to play with two dimensions. Let's say, for example, you can pick up, uh, your impressions and your clicks and to, uh, visualize, uh, how impressions and clicks depend on load time, for example, uh, two dimensions.
[00:51:15] Julia: And right now, I see. see that, uh, the majority of impressions, uh, the, the pages with a load time, uh, more than two seconds bring the majority of impressions and clicks. And, uh, it is interesting insight here, but on the other side, I see that actually, because there are a lot of pages, which such a high, uh, Loading time.
[00:51:43] Julia: And, uh, it gives us insight that if we optimize the loading time, the number of impressions and clicks will be many times more. Uh, and, uh, here you are capable to play with this, uh, tool in many ways. You can. Pick up the CTR, uh, and then the Google bot behavior, how you CTR depends on, uh, the visits of Google bot.
[00:52:11] Julia: And you will see this breakdown and there are a lot of, uh, criteria you can. check from, uh, your main efficiency, uh, KPI, for example, either some organic clicks or, uh, CTR or average position, how it depends on, uh, the title duplicates. If they are duplicated or, uh, if on the loading time on the content size of a page on the number of internal links on the page on Google bot behavior on these pages, so Really on the fly you pick up whatever Criteria you want and you visualize how it impacts if it impacts So yeah, very like, uh, visual tool here, uh, and easy to understand how to use it actually.
[00:53:07] Julia: So this is very user friendly, uh, and right now we are working on updating the, uh, structure efficiency, but right now I will not show you, I will post the product update next week. So not today. It's still in, in beta, so not to have, uh, you know, not to disturb our developers team. And yeah, yeah, yeah, yeah, yeah,
[00:53:36] Olga: yeah.
[00:53:37] Olga: Yeah.
[00:53:38] Julia: The recent updates.
[00:53:41] Olga: Okay. Yeah. So, and there is still so many other things within JetOctopus we could talk about. I think this. This, episode could easily be like, I don't know, a couple of hours and there will still be a lot to talk about and show. it's a shame I didn't prepare the, the, the website I could actually show, but, uh, maybe next time I will, I will integrate a site which I can share with others and, , and show actually what you were talking about, because this is so fascinating.
[00:54:17] Julia: I was, I was trying, uh, I was doing my best, uh, to be understandable, even you were, and I hope that you guys, uh, will have the, the, the enough interest. So just to come and use it yourself. So we have all this, uh, sections available and free trials. So come and just use it and just visualize it for your website.
[00:54:42] Olga: Yeah. So, so summing up, you sign up for, , the free trial, you get a demo with where you learn about what JetOctopus can do. Then, if you sign up for the entire year, you kind of get an SEO package as part of it where you get an SEO audit, a couple of SEO audits. That's your consultation, right?
[00:55:04] Julia: Not even a kind of, but it is just a profound.
[00:55:09] Julia: Okay. This is like super, super effective and super insightful document where this is like the document. Okay. Yes. You know, a small talk. No, the procedure is built the following way. So, uh, we signed the annual agreement. Uh, we integrate your data. Uh, we have the call with our, uh, technical SEO expert with our customer, where they share like the challenges they have, the priorities up to now, the problems, et cetera, et cetera.
[00:55:48] Julia: So like the first intro session, then, uh, the expert takes like, uh, a month to make the profound audit based on all the data. A octopus and not only on the data octopus. Uh, and then we send you the profound document where you have, uh, all the pro. Actually, uh, we are right now making a separate landing page dedicated to this SEO audience where we describe how it looks and what it has.
[00:56:18] Julia: Uh, so it has, uh, all the diagnosis of the SEO health of your website, or what are the critical problems? Why are these problems critical for your case? Then the second part has. the priorities, what, what the roadmark should be and why, in your particular case. And the third very important thing is the exact explanation how to do it.
[00:56:47] Julia: So, uh, with this, um, With the list of URLs where this problem is present and what exactly should we do the list of URLs with the problems? What exactly should we do? So this It just makes your SEO growing actually.
[00:57:04] Olga: Yeah. Yeah, I can imagine like yeah I have never heard about an SEO provider tool who also provides SEO auditing level that's like and
[00:57:20] Julia: I've heard
[00:57:21] Olga: of
[00:57:22] Julia: Yeah, actually, actually, um, I'm really proud of this service because, uh, there is nobody who, who, uh, took this service.
[00:57:33] Julia: Nobody who didn't have the SEO growth at the end of the day. And of course these guys are with us for forever because we. Fairly take care of that. You know, we just we're not just, you know, sign and bye bye. And yes, we have a really great platform. So take your time. We see that it takes And, uh, not always, uh, everyone is capable to, uh, grab the whole value.
[00:58:02] Julia: That's why, uh, we, since this year, uh, we put it inside, uh, the package, like even starting from the 1 million, uh, pages, it is already. Uh, in the package and if, uh, it is the 500k, um, uh, package, it is like the smaller one, uh, you can have it as an extra, but it won't cost as usual services as it is, uh, it is.
[00:58:30] Julia: It is much more affordable
[00:58:33] Olga: Okay. Yeah, perfect. Perfect Julia, any any final thoughts? Yeah, I am so
[00:58:39] Julia: impressed the final thoughts are Don't be afraid of a demo option because this is not for selling really in our case This is not selling This is just to show the full potential of the platform for you to use your free tile option profoundly Yeah, because there are a lot of stuff and it takes some time, uh, and, um, and I don't know.
[00:59:11] Julia: I was very, very happy being here today. Yeah. Maybe it was not the best way for me just saying not showing, but And me not having the right size. But you know, uh, it is life. It happens. Uh, I still hope that something was understandable. It
[00:59:32] Olga: definitely was. Okay, Julia. So thanks a lot. And I hope we'll have another update in some time in the future.
[00:59:39] Julia: Thank you, Olga. Thank you for all your attention to our platform. We do respect you as a very active user of the platform and we do appreciate your feedback. And I'm really impressed that you shared that we are very open for the feedback because we truly are. We are here to make the tool. more suitable and valuable for you guys.
[01:00:03] Julia: Uh, for you guys. Yeah,
[01:00:05] Olga: this is, this is actually the way it is. So yeah, I wouldn't be promoting jet octopus if I, if I genuinely didn't love it. So, so that's, that's the way it is.
[01:00:15] Julia: Thank
[01:00:16] Olga: you. Thank you. Okay. Thanks everyone. And see you in the next episode. Bye bye. Bye bye.
