Olga-Terry - Made with Clipchamp
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[00:00:00] Olga: Hi everyone. It's Olga Zarr from SEOSLY. This is SEO Podcast by SEOSLY. Today I have a very special guest. This is Terry Power. Terry, how are you doing? SEO Sly, SEO done right. I'm Olga Zarr, an SEO consultant in SEO since 2012. Don't forget to subscribe to learn SEO for free with me. Now let's get into the show.
[00:00:27] Terry: I'm doing great. I'm doing great. Hope you are Olga.
[00:00:30] Olga: Yeah, me too, me too. I'm, I'm very happy to have you here because I've been following you for a long time. I also, I also listen to SEO Fight Club and you sometimes chime in there and I also recently watched your presentation on SEO Rockstars. I watched it online and I really loved your presentation.
[00:00:50] Olga: So I hope that today you will share your SEO story and hopefully some of that Tips and tricks regarding SEO you have. So before we get started, can you like in two sentences, introduce yourself to the audience in case someone doesn't know you.
[00:01:09] Terry: Certainly, uh, my name is Terry Power. Uh, you can see my name right there on the screen.
[00:01:14] Terry: And, um, I've been, uh, working online, making my money online since 1994. Wow. Okay. When I got my first certification as a Certified Internet Webmaster. It's a certification that doesn't exist anymore. But, 3, 000 websites. Oh, you built 1 people were going to find it because everybody was like, oh, this new thing, the web, but unfortunately, by the turn of the century, just building a website wasn't going to get it found.
[00:01:48] Terry: So I started looking at SEO and now I'm an SEO consultant. I've spoken in Europe, all over the United States.
[00:02:00] Terry: I love it. I mean, uh, it beats working for a living and it's because Google likes to tweak things. It's constantly changing and, um, it's fun to keep up with and find new, new tools and new ways to do things. Okay.
[00:02:18] Olga: Okay. So where are you based exactly?
[00:02:21] Terry: I live in North Carolina. I've been here for half my life.
[00:02:27] Terry: Okay.
[00:02:29] Olga: Okay. Okay. So 1994, you're saying. Okay. I think my first website was. I think I created it around 2000 or something, but I hadn't stumbled upon SEO. I think until 2009 or something. So, so can you tell me more about your very beginnings of SEO? Where, when did you like kind of decided that, okay, I need to do the SEO thing.
[00:02:56] Olga: Like, was it for AltaVista or was it only when Google started becoming more popular?
[00:03:05] Terry: No, it was before. Was before there was a Google, but once there was, uh, websites and half of them were porn. So if you weren't in the porn, um, you had a better chance of ranking, but I started looking around online at, you know, Forums and
[00:03:33] Terry: chats and talking to other people and looking at websites, looking, especially at the websites that we're ranking. What were they doing that? I wasn't, you know, uh, competitive. Competitors, direct competitors, and to this day, that's what works is to see what the people that are ranking are doing is working.
[00:03:57] Terry: And, and, uh. How you can institute that and there was a time when simply filling any white space on your site with your keywords in white was what would rank you who had it up the most times on their site, you know, um, but, uh, that changed as Google came around and went, wait a minute. So, um, and although the algorithm grows and changes.
[00:04:29] Terry: Some of the stuff still is the same, but it's still, the most important is to look at the competition, see what they're doing. If Google's ranking them at number one, they're doing something right, and there's no good reason usually why you can't be doing that right also. So
[00:04:47] Olga: in the past, it was like white background, white text, and now it is, I think, your density still kind of is a thing, right?
[00:04:55] Terry: Right. That still works. That still works. But, um, but now people will tell you, Ooh, you're going to get penalized. I doubt you'll get penalized. But if you do, I doubt it'll be in the next year or two. So, you know, if you can make some money now, um, now that doesn't mean you want to do that with a client.
[00:05:15] Terry: Right. They might not, they might not like that you did it and didn't tell them, and they might not like that their nephew or brother in law or partner says, look what they did. That's against Google's rules and you know, you can get in trouble from the client. I mean, not from Google, Google's rules, you know, they don't, they don't have any, uh, bite to their bark.
[00:05:39] Terry: So, but you know, you can't explain that to a client. So. if you're doing client work, uh, you know, you, you have to be a little closer to the white hat end of the scale.
[00:05:53] Olga: I, I'm coming from this very white hat background, but I kind of switched a little bit recently. Uh, and, uh, But I was also like very always very white hat with my clients and I talked about those other things to one of my clients recently and he really liked that idea of keyword density and he, he wants me to do, to test like everything regarding that.
[00:06:18] Olga: And we are testing and it is cool. Working very nicely so far. So no penalties so far Okay, so you are now an SEO consultant and to what exactly is it that you do like do you have a team? Do you like work solo? Tell me more about it.
[00:06:36] Terry: I Have a couple of VA's that work with me. Mm hmm. I have a sales guy that works with me And, um, basically, uh, we've, we've got 1 of our clients has a pretty well established e com store.
[00:06:57] Terry: Which, of course, is a little different than just a local business. Also, a couple of local businesses and some national businesses and stuff like that, as well as. Uh, I have some sites of my own, some that I use for testing and some that I just use, you know, for profit and, uh, because it's important to have sites where you can test things without, without fear of, oh, well, if I lose that domain, I lose it, but, you know, that never happens, but, um, where you can test.
[00:07:29] Terry: Keyword density, uh, and find that, hey, this will help me rank. It won't help with conversions. That's okay. Um, one thing at a time, you know, great conversions don't help on page seven. So, you know, you've got, you've got to get ranking where people can find you before you need to worry too much about conversions.
[00:07:51] Terry: Perfect.
[00:07:52] Olga: Uh, and, uh, can you tell me a little bit more about the tests you, how you have been doing recently? Like, what have you been testing?
[00:08:01] Terry: I've been testing and on testing CTR, uh, without proxies doing it. What I think is the right way. Um, but, uh, probably I'm hoping within the next month, I'll have some good results.
[00:08:24] Terry: But even bad results are better than none. Sure. So, uh, and, and I've also been testing the validity and the index ability ranking of Microsoft Sway. S. W. A. Y. Uh, it's a cool tool and, uh, Microsoft likes it, but for whatever reason, they haven't been promoting it a whole lot lately. Can you
[00:08:55] Olga: tell more about that tool?
[00:08:58] Terry: It is a tool for building For building a property where you, uh, it has, it offers you the opportunity to, uh, for a WYSIWYG kind of thing where you can say, I want this as my, uh, hero image at the top of the page. I want this article, this video, this text. You can, um, you build it in pieces. And then you have a complete, uh, property, a webpage.
[00:09:33] Terry: You can have links on it. You can have about anything on it. Um, it's like a, like a Google site. It can be anyway, like a Google site, but you have complete control. You can, you can fiddle with the HTML. You can put any images, any, uh, bring things in from, wherever else you want. Uh, but you build, what you build is a property, a web page that in theory you build one that, uh, has that keyword density you want, still has the, allows for those conversions and stuff like that.
[00:10:16] Terry: So you could, you could use it for affiliate marketing, for branding, uh, things like that. Something
[00:10:23] Olga: like Google sites?
[00:10:25] Terry: Well, it can be. Um, they have some. Templates and that's the best way to start play with the template and just change out where it has an image change out your image Where it has text put in your text, you know and see what it looks like and then start tweaking Like any good platform you can share it Either through the link itself or directly on you know, various social medias and stuff like that But, uh, it seems to have decent stickability.
[00:11:02] Terry: I don't know that that's really a word, but we use it all the time. Um, so I've been sending links to Swayze that I've built to see if they will maintain rankings. Very, very
[00:11:16] Olga: interesting. I heard someone say you, you know a lot about lawyer SEO. This is also something I, I am interested in and I have some experience with.
[00:11:27] Olga: Can you maybe share some of the Most common mistakes regarding local SEO, some myths, something that everyone is doing wrong.
[00:11:40] Terry: Um, well, one of the main things people do wrong is they try to rank for the keyword, uh, personal injury lawyer, San Diego. Instead of trying to rank for personal injury lawyer and trying to rank for San Diego, you know, there's two facets of that and you need to rank for both.
[00:12:02] Terry: You don't want to rank for the one keyword with all of them because nobody in San Diego is putting in personal injury San Diego. You know, they're just looking for an attorney. Um, they already know where they are and they know Google knows where they are. So they don't feel the need to put that in.
[00:12:18] Terry: We've as, uh, users of search engines. We've gotten a little smarter. We know to put in longer tails if we need to be more specific, but we rarely need to specify where we live unless or where we're searching, unless we're searching somewhere else. Yeah. Yeah, yeah, yeah, yeah. Preparing for a trip or something.
[00:12:40] Terry: So a lot of the people make that mistake, but with attorneys, the, the important thing is the trust, trust, trust, uh, trustworthiness and the authority, not in the sense of eat or eat, eat, whatever. That's just. Another word for lint juice, really, but, um, but it's important for, uh, law firms or individual attorneys to build their brand across other platforms, not just rely on a website or their Google business profile or their Bing, uh, places profile or stuff like that.
[00:13:25] Terry: Uh huh. Have those, uh, across, uh, socials, across, uh, Um, various directories, things like that. So that everywhere you find that particular law firm or attorney, you find they specialize in the same stuff. You find the same, the same information. And you find that their place on just law, or, you know, all the, all the lawyer directories and things like that.
[00:13:55] Terry: So, as with most things, SEO wise. The width matters more than the singular depth.
[00:14:03] Olga: Great tip. And what about creating webpages targeting like personal injury, Los Angeles, personal injury, Chicago, whatever. What do you think about the law firm creating such service pages for every practice area and every location they have or every location they want to rank in?
[00:14:27] Terry: That's the only way to do it, really. Uh huh. You gotta let Google know, so they can tell the searchers, that we practice this kind of law, and we practice it in this area. And both of those, the, the, what we practice and where we practice it, you can have multiples of those. Um, there are lawyers, excuse me, there are law firms that practice in multiple states.
[00:15:00] Terry: And deal with, for instance, traffic tickets, and you can find the same law firm, the same huge company in Florida as California or Texas, because they have told Google, we've, we've got lawyers that we can practice here, here, here, here, you know, um, because. Google doesn't know what you do or where you do it.
[00:15:28] Terry: They just know what people are searching for. Yeah. And that algorithm will look for matches. And that algorithm is just looking for ones and zeros because it's, you know, it's code. All they see is ones and zeros. They can't see the, the picture you've got of your lawyer teaching his cat to play piano or whatever it is.
[00:15:45] Terry: All they see is the ones and zeros. So you've got to match those sets of ones and zeros to whatever Searches you're trying to rank for, whatever keywords, short tail, long tail. If you're planning on ranking for keywords that include geos and include your niche or your specific area of practice, then you've got to have a web presence that targets each of those sets of keywords.
[00:16:13] Terry: And not just if you practice personal injury attorney, and while it might not be a different practice, you also mentioned car accidents, um, and you practice in L. A. and in San Diego. Right there. That's four combinations. You know, you got a lawyer, car accident, San Diego car accident, Los Angeles, personal injury attorney, Los Angeles, personal injury attorney, San Diego.
[00:16:45] Terry: So you've got to cover all those bases. Now, granted with with legal Google understands a lawyer and an attorney. are the same thing. They've equated those sets of ones and zeros that they're the same. So, uh, if you just got lawyer everywhere, attorney can still find you. You won't rank as high for attorney, um, but people can still find you if they use the other term.
[00:17:15] Terry: It's just a matter of, especially if you're, if you're working on local, there are local platforms that you can, uh, either put paid or free posts in, whether it's your local newspaper, whether it's a site like patch. Which has over 1, 200 locations around the U. S. Um, but they're all locally directed. So, if you're looking at patch, you could patch, put ads, articles and such.
[00:17:52] Terry: Um, for free or pay, you'd have the option in San Diego and others in Los Angeles. Because they've got several patch locations in each. You can hyper focus.
[00:18:08] Terry: those areas. You could even hyper focus if you wanted on, you can look up on Google or Bing and find the zip codes with the highest per capita incomes. If that's what you want to focus on the people that are, uh, better able to pay you a lot of money, or if you're looking to help the little guy, the people that might not have hardly any money, uh, you can focus, you know, hyper local on those just by, you know, looking at the demographics of the area because a city like Los Angeles, it's a big city, and there's a huge difference in the poorest, you know, People and the richest people, you know, Los Angeles probably is second to New York in that discrepancy, but places like that, you can say, Oh, I want to only want to work with the people who are underprivileged.
[00:19:07] Terry: I only want to work with the people who are, you know, billionaires. I want and, and, and focus that way. If you want so many opportunities on the web to segregate your audience and decide who you want to focus on. Yeah. And target
[00:19:29] Olga: them. Yeah. Yeah. Perfect.
[00:19:31] Terry: Perfect. Perfect. Locals. Locals so much easier than, you know, national or international.
[00:19:36] Terry: Mm hmm.
[00:19:39] Olga: Okay. So can you tell me maybe, um, maybe reveal some techniques, tips regarding, uh, Google business profile for lawyers? Like what would you advise, not advise? doing regarding that?
[00:19:57] Terry: Well, um, if you're dealing with Google business profiles at all, you probably know if someone leaves you a review, you should leave a response, show that you, the owner, the manager is engaged with the GBP.
[00:20:15] Terry: Also, you should put in questions and answers. So all those questions and answers that people get, you know, that people ask every time you talk to somebody. You know, um, you should have those questions and your answers in, in your GBP. You should also upvote your own questions and answers. People forget to do stuff like that, and Google looks at that.
[00:20:49] Terry: Um, they don't care if it's you putting in the question and you putting in the answer, as long as it's the right answer for that question. And you know, um, if you're, one of the questions you get a lot is, do you work on a contingency basis? Or do you have to be paid up front? Um, then put that in there because people wonder, and if they know it going in, then you eliminate that roadblock of the people that one answer or the other was going to eliminate them from speaking with you.
[00:21:23] Terry: Mm hmm. So it's another way of just separating your audience from the people that weren't going to interested in you anyway. They have eventually figured that out. Let him figure it out now so that the people that do engage are more more likely to convert. The thing, um, the, uh, the posts you can do, you can do offers, uh, you can put an offer in there just as a, uh, Standing on a standing offer, you know that we offer.
[00:21:59] Terry: I don't know 28 we take 28. We don't take 33 like the guy up the street or whatever You can put in there, you know that we have late office hours So you don't have to call us during work. You could call us later when you get home We're open, you know, we have lawyers on staff till eight o'clock or things like that.
[00:22:21] Terry: There are so many Uh, if you go to the profile to fill out your profile There are so many options in there, and then so many services. With attorneys, there are more than a dozen categories. You can put an attorney in and you're allowed to use 10, you know, a major 1 and then 9 others. So look at the competitors again.
[00:22:45] Terry: That's a basic of SEO. Look at the competition. See what category is there ranking for see what services they're offering. What questions and answers they get whether they've answered them or not or the answers would be different for you It doesn't matter find see what questions are coming up Uh, like I said what services they offer do they mention that they are?
[00:23:07] Terry: um, if they are veteran owned minority owned if they have you know, uh, accessible, uh facilities if um, you know all sorts of uh, all sorts of services you can put in there You As well as, um, all of your, uh, the conditions if you have, you know, free coffee, if you, uh, everything put in as much as you can, not only because there are people looking for specific things, but also because, um, Google realizes you are taking more making, uh, you're making use of more of those, uh, triggers in there.
[00:23:59] Terry: Google likes it when you use their tools and likes it even better if the more you use them. So you want to use them fully. And of course here coming up in a couple of weeks, is it a couple of weeks? Maybe it's less than that now. The, uh, business. site That one could build with their, uh, GMB, now GBP, um, they're going away.
[00:24:25] Terry: Uh huh. It says, we're tired of supporting them. It's a lot of, a lot of weight, extra pages they don't need to worry about. I believe the posts will still populate on a page, um, but for whatever reason, it won't be the page that, you know, Possibly was built for you as a business site. So, if you haven't already, you need to make preparations because that's not going to be there anymore.
[00:24:52] Terry: If you don't have a, a website built, um, there are so many places out there that will with AI. Now, that'll build you a quick website or at least a 1 pager. Which was the, the basic of the business site was a 1 pager, although you could add pages as you added posts, but at least a, a page. That is a landing page that tells people how to get a hold of you again, where you are, what you practice, how to get a hold of you when you're open, those kinds of things.
[00:25:25] Terry: Um, you can flush it out as long as much as you want, but you want to have something there for, uh, people that go to that to have a website to go to. And it better, it's better if it's one that's, you know, really well targeted.
[00:25:40] Olga: Yeah, I guess it's going away because like it has been spammed a little bit too much by SEOs,
[00:25:46] Terry: right?
[00:25:47] Terry: Well, I think that's part of it, but I think that's more an excuse. I think it's because that's something they've been supporting for free and Yeah, somebody went along and went here's something we could get rid of that. We're spending resources on you know, because Google believes, you know, there's a saying, you know, if you're a hammer, everything looks like a nail, because that's the way you deal with things.
[00:26:12] Terry: And Google believes every business has websites, and not every business does. But they think, well, you should if you don't, so let's get rid of, you know, giving you that one. Mm hmm, mm hmm. Google has to watch their pennies.
[00:26:29] Olga: Yeah, I think so, especially now,
[00:26:30] Terry: right? Yeah, I mean, because, you know, Bing is far ahead of them in AI, thanks to their, you know, spending lots of money with OpenAI.
[00:26:41] Terry: Um, and, you know, Apple's always threatening them, uh, to do something. They've never done anything with search. But, um, so, yeah, Google's, you know, got to watch their pennies. And, uh, You know, trillion trillion websites is a lot of stuff to try to manage. So if you can, you know, cut that down by, you know, uh, I know last several years ago, I read there were, I think, I think I read 80, 000 local businesses.
[00:27:12] Terry: In the U. S., just in the U. S. Oh. I don't know how many of those have, uh, what is it, GBP now? Even if you got rid of 50, 000, uh, webpages to worry about, you know, that would, uh, help Google out a little bit, I would think. Not that they're hurting money, don't get me wrong. They're, you know, they're raking it in.
[00:27:35] Terry: But they want to keep raking it in. So,
[00:27:38] Olga: yeah, sure. And what about, I recently heard like people talking about Google ranking changing based on your business hours, so that some people, some lawyers like to change their business hours to be like 24 hours so that they rank all the time. What are your, what's your take on it?
[00:27:56] Olga: Your experience with that, your observations?
[00:27:59] Terry: Well, as someone who has some GBPs for cremation.
[00:28:06] Terry: Bodies are not cremated 24 hours a day, but the business, but the business is open. Um, so for a legal office, if you want to go 24 hours a day, then you have to have someone. Able to answer that phone at 24 hours a day, even if your location closes the doors at 5 or 6, you know, um, because at some point, Google may call the number.
[00:28:39] Terry: Just to check that everything's going well, sometimes to even try to sell you something, but that's. Pretty rare unless you're a big, a big money, uh, Google ad spendy already, but more importantly, someone else is going to call. After hours. and burn you to Google and say, uh, uh, that's working for a competitor and gone, they're saying 24 hours, but if you call after six o'clock, all you get is a answering machine or a voicemail.
[00:29:11] Terry: Google doesn't want that. So like I said, if you're going to put 24 hours, you better have somebody manning that phone 24 hours. And I'm not sure if you can even get away with nowadays with a. Simple message service, you know, that used to be, that was big when, when we started our cremation GBPs all across the country, we had a company that, you know, took messages and then sent us emails.
[00:29:42] Terry: So, um, I don't know that even they would work well anymore.
[00:29:49] Olga: Okay. Okay. I understand. And regarding local SEO rankings, like, what would you say are the top 10? Three, five things that work for, for local SEO, if you were to enumerate them.
[00:30:06] Terry: Um, well, you should take advantage of Bing places and Google, uh, business profiles, because as AI gets better, they're going to be looking for, uh, more local.
[00:30:25] Terry: The search engines like to show you businesses that are close to you because you're more likely to go to them and think, Oh, I got a good result because they sent me to the right place. So they want to send you the right place. So, um, there's nothing wrong with having your, uh, the name of your Bing Places or Google Business Profile to indicate what you do.
[00:30:55] Terry: Google would prefer it be the business name, right? Um, William Jones, Esquire. Um, but, you can get away with William Jones, Divorce attorney, if you simply, you know, file a doing business as and, and can supply that to Google if they ever asked for it. So, and then because keywords matter, just like an exact match domain can still help some.
[00:31:27] Terry: So, if you, if you can get an exact match domain for your organic local listings, that's even better. Those organic local pages should support your GBP. And vice versa. So that means each of them should have links to the other. Your GBP map should appear on your organic pages, and it's okay. People talk about keyword cannibalization, right?
[00:31:56] Terry: Don't worry about that. There's nothing wrong with having two, three, seven organic listings on page one, okay? Sure, if you've got one, three, five, seven, and nine, There's a chance they won't click on your number one, but they're not clicking on another competitor at any of those spaces you've got Yeah, you just in a different door and there's nothing wrong with having a store with lots of doors.
[00:32:21] Terry: So Create properties, you know, they don't have to be yours. You can create a LinkedIn page You can create a Facebook page you can and so on and so forth if you want to use other people's properties but have a a lot of properties that all say what you do and where you do it and of course When you're open and how they can reach you and all that kind of stuff And again link those so your business profile your main web page All of it's being supported by all those other properties.
[00:33:00] Terry: You've built pdfs if you create a pdf of your business put it on Slideshare and other pdf um If you do a podcast, put it on SoundCloud, put it on Amazon, put it on Alexa and Apple. There's just so many, I'm a firm believer, create once, publish everywhere. And now that we've got robots to do our writing for us if we want, we just have to edit.
[00:33:28] Terry: Um, do your editing and then create all those different, uh, properties. Whether it's videos, again, podcasts, shorts. Get them all out there. All of them saying, this is what we do. This is where we are. This is how to get ahold of us when we're open, that kind of thing. So when someone Googles your main keywords, they're finding a whole lot of you and not a lot of somebody else.
[00:33:58] Terry: Um, because you've got all these avenues, most of which are not going to cost you hardly anything. What's a web, what's a domain cost? 10 or 12 bucks. I mean, Uh, and, and, and a lot of those other platforms, you know, don't even charge you to, to put user content on there. So, you know, take advantage of them, be seen everywhere, and then you'll be seen where you want to be seen.
[00:34:24] Olga: Perfect. Perfect. And maybe you can share like one more advanced, more black gray heads technique for local SEO. Like I think it was last week during Fight Club, they were talking about URL manipulation with parameters. Like, do you do all this stuff? Can you share something?
[00:34:46] Terry: Um, well, just, if you do a search for, if you're, say you're a car accident attorney in San Diego.
[00:34:57] Terry: If you do a search on Google go to go to maps. google. com and do search for San Diego car accident attorney and look at the url. You'll see the word car And accident and attorney in there. You'll see san and diego, right? You'll see those you can change those that san and that diego can be changed to los angeles Um, the car accident attorney can, attorney can be changed to lawyer.
[00:35:29] Terry: Those create completely different URLs. Mm hmm. They still take you to your business. Mm hmm. So, once you find these URLs that take you where you want to go, where you want your searcher to go, then you can manipulate them. And if you know what you're doing, if you understand coding, you can play a lot with them.
[00:35:49] Terry: But even if you don't understand them, you can read that URL and say, Oh, that's where it says San Diego. San Diego. I can take out that San Diego. That's two words. There'll be a plus sign between them. But if, if you instead then say, okay, let me just do one word, and then you go to all the suburbs of San Diego, and you use that one word, and change, you get all these other URLs.
[00:36:14] Terry: So that's the way to begin with URL manipulation, literally taking the URL and replacing words that you can read. Google understands them too, but I mean, and, and realizing that's how they put together that, that search string in the, uh, in the search bar is the extended URL and includes whatever the, whatever the searcher has typed in.
[00:36:44] Terry: So you can manipulate that and it's as if. They typed in Los Angeles next time, or Chula Vista, or, you know, wherever. So, um, if you want to play with manipulated URLs, either get a ticket for SEO on the beach, or play around with them like that. Just start with them. The more you play with them, the more comfortable you'll get.
[00:37:04] Terry: You'll go, oh, if I put this in, Now we can do divorce attorney also, not just car accident or whatever. Um, but with a lot of things, play with it, test it. See what, see what happens when you change that part of the URL or that part of the URL. So, so you start to understand how, how it works. Then, keep in mind, once you get a list of those links, you can put them anywhere.
[00:37:34] Terry: You can get them indexed, of course, if you want. But you can send, uh, you can put them in places where people, uh, where people engage, social media, um, and, and this is something I do that not a lot of people do for whatever reason, if I have links that I want people to engage with on social media, I buy a simple to understand domain.
[00:38:01] Terry: And redirect it to that link, because people will click on, um, I don't know, um, getfoundnotguilty. com. I'm sure that's taken, but I mean, rather than that extended URL you've built for a car accident attorney or a, you know what I mean? Yeah. As long as it sounds plausible to whatever niche, if it sounds relevant to the niche, and is easy to remember so they can tell somebody else, Oh, I went to, you know, this, this dot com, you know, and, and people will go to it.
[00:38:41] Terry: You know, if you see me on whether it's fight club or interviews or things like that, I've mentioned, I don't know how many people in the last year, just because I'm doing tax stuff, I just noticed it's a little over a year now that I bought the Zimrider. com because I really like Zimrider. So I bought the Zimrider.
[00:39:00] Terry: com, which goes to my affiliate link for Zimrider, instead of looking like an affiliate link that Facebook doesn't like, or Pinterest isn't real happy about some, I can just put the Zimrider. com. It's not a affiliate link. It's a domain. And it makes sense to look up information on the Zimrider. The Zimrider.
[00:39:21] Terry: com makes sense. Um, and so, Matt Zimmerman, who, behind the Zimrider, pays me to use Zimrider by affiliate commissions more than I pay him for Zimrider. You know, so, um, so, for 10 or 12 bucks you can buy a domain, a lot less if you, you know, as picky, but I try to find ones that I think will work. But yeah, there's, there's the best thing to do.
[00:39:55] Terry: If you want to get better at ranking is to try things. Go to Namecheap or GoDaddy or Porkbun, even. Porkbun sells domains pretty cheap. Buy a domain and, and put something on it and play. You know, try to, if you want to rank for, I don't know, um, some, think of some longer tail word, uh, uh, four or five words long.
[00:40:22] Terry: And repeat that on the page, just that, and see what happens, and then start changing, I mean, with, with these, all these bots out here, you can, content's not an issue anymore, you can create the content, and, and those bots, some of them will let you, they'll write them for you with heavy on density on this, uh, or other entities for it, or things like that, so you can get content written that makes it so much easier and faster to test.
[00:40:53] Terry: Yeah, yeah. You'll know that whether you heard it from me, whether you heard it from Olga, you'll know for sure whether it works, whether it works in your instance, in your country, in your niche, and all that. Um, you won't have to say, well, I heard this works and I've been trying and it's not working.
[00:41:13] Terry: Because, uh, if you ask somebody, what should you do about duplicate content? You could get a hundred different answers from a hundred different people. Totally. Totally. So, so don't listen to everybody else, whether it's me or Olga. Sorry, Olga. But No worries. Yourself. You can listen to Olga and get some ideas.
[00:41:34] Terry: Oh, that's something I should test, but test it yourself. Yeah.
[00:41:39] Olga: Yeah. Perfect. And talking about, yeah, please go
[00:41:42] Terry: ahead real quick. Um, next month, no, April, I'm going to be out in, uh, Arizona at SEO spring training, if you get a chance, um, it will improve your business. If you can attend, I will put that.
[00:42:00] Olga: Sure. I would love to go there and I'm planning on going next year because this year it is colliding with with a different conference for me.
[00:42:09] Olga: Are you going to
[00:42:10] Terry: Saigon? Yeah.
[00:42:12] Olga: Yeah. Well, are
[00:42:13] Terry: you? No, both of them just won't work. So, right. Yeah. And at rock stars, Terry asked me if I would speak at spring training. Uh huh. Uh huh. I've spoken at rock stars several times a few years ago at spring training, but, but at rock stars quite a few times. And this, this last one was, I thought one of my better presentations.
[00:42:39] Olga: Yeah. Can you briefly talk about what you talked there? Because it was, it was very, very interesting.
[00:42:45] Terry: Yeah. Um, I talked about how anyone now can build their own large language model, train it just on what you want to train it on, um, which can eliminate all the, uh, hallucinations that some AIs can have. And.
[00:43:05] Terry: You can customize that training so that that bot that you've built, whether you make it a chat bot, whether you make it, uh, a, uh, more like a live chat or an entire page for it, however, you want to use it. People can come and ask questions and get. The right answer. I built one for SEO that I trained the bot on over 400 SEO tests that are done by SIA, SEO Intel, and IMG, both groups I'm part of.
[00:43:40] Terry: And so if you ask it a question about SEO, it will give you the answer. It will ask you if you want to know where that came from and it'll tell you what test Or a series of tests were done to give you that, you know, I just finished one the other day I sent it. I guess I sent it yesterday to the to the client an attorney where it will Walk anybody in the u.
[00:44:08] Terry: s. Through what to do if Um, for a car accident, what to do about your car, whether how to get a fair market value, if it's totaled, if say, say it's totaled, you get out of the hospital and it's in a junkyard somewhere, what to do to get your, uh, your property out of it. Um, whether you can take out the new stereo you just had put in if it's not damaged or if that's got to stay because it's part of a total.
[00:44:40] Terry: I mean, it'll answer all that no matter what state you're in. It'll know the laws of those states. Because that's what I trained it on the laws of the 50 states on all that. Um, and this is attorney whose office deals with car accidents. But they deal with you getting, uh, remuneration for your aches and pains or injuries.
[00:45:00] Terry: And, but he got to realize, and everybody says, well, what about my car? Well, we don't handle that, we're attorneys. But he wanted to be able to say, here, here's where you go, and that'll answer all your questions about that. You know, or, or if it was flood damage, any, any damage to automobiles, in fact. But, um, so, you know, if, if you want to play with one of those, Yeah.
[00:45:22] Terry: Go to ask Anseo. com. I
[00:45:28] Olga: think
[00:45:28] Terry: it's anseo an seo. com. So I've got one on there that, that is the one I built for rock stars that is just a SEO questions and answers. Yeah, and play with it, but it's beautiful what we can do now with, uh, AI and it's, you know, new things coming all the time, new, uh, new tools out there.
[00:45:55] Terry: Some of the new tools of course will be crap, um, others that might be really great and then burn out quickly because they didn't think through scaling or anything like that. But, um, I like to play with some new tools and some of them, uh, find it's, I find it turn out to be great. Uh, in fact, when the Zimrider came out a little over a year ago, someone in my membership said, Oh, this guy's doing this webinar on Saturday.
[00:46:23] Terry: You should check it out. Like, well, so I checked it out and I was like, that's pretty cool. But I didn't buy the lifetime. Because with a lot of AI tools, you don't know what, whether a year from now, something way better is going to be out there. Right. We saw that Jasper was the, the bomb at the, when it first came out or Jarvis.
[00:46:42] Terry: It was Jarvis. Anyway, um, but now, unless you bought the lifetime, you're on to a better one. You know, so I bought it. I'm monthly. I'm paying like five bucks a month. Um, but it kept improving. He's done a great job. It's improving, improving, improving, which is why I quickly said, I got to buy a domain instead of paying him five bucks a month.
[00:47:07] Terry: I should have him paying me monthly. Yeah, so. Anybody out there, play around with AI, get good at just that one aspect of it. You don't have to be great at creating images and at creating long form content and at creating, you know, stickers for your Etsy or whatever. Um, just focus on one aspect and, and you don't have to be the best in the world at that one aspect.
[00:47:38] Terry: If you get good at it. It'll help your business. Yeah,
[00:47:42] Olga: perfect. So if we are talking about AI, I need to ask you about this. What do you think? What do you predict is the future of SEO? Are we going to be out of our jobs in a year? Is SEO dying and all that stuff? What are your thoughts?
[00:48:00] Terry: Um, I don't see it dying.
[00:48:02] Terry: Not anytime soon. It may in seven or eight years, but I don't see it in the next five years because as humans, we're We always want to know, was there something better? And that means being able to search for, uh, a place to get my oil changed that might be better than that place I went to. And if it just says, this place, Well, that's might be the place I just went to.
[00:48:28] Terry: I want someplace else. I want to live. I want to know where else. I want to know what else. I want to know how to do X or Y and Well, I can't do it that way because I don't have a Mac or I can't do it that way because You want, you want, we want options, especially in the United States. You know, there are countries in the world where, um, you go to a grocery store and you're limited on your options, right?
[00:48:53] Terry: In other places, in the U. S., you go to a grocery store and you go, well, shit, look at all these, just bleach. There's 48 different brands of bleach, what's the difference? They all say this, they got the same ingredient. Um, but we want, uh, you know, you know, with, it's competition. You can, you can, uh. You know, you can start your own bleach company, I guess, if you want.
[00:49:15] Terry: Um, I'm sure it's, I'm sure it's a rough haul to do that. It's much easier to just rank somebody else's bleach company. But, uh, we want, we want to compare, you know, and our brains are set up to look for patterns and search engines fulfill some of that. Now, don't get me wrong, search engines will Become more, um, influenced by AI.
[00:49:40] Terry: We're already seeing that. Bing uses Copilot all the time. The Google, uh, generative search and stuff. But that doesn't mean there's no place for SEO. Because there will be people that want, still want to get their, you know, their oil change at the top when people go look for it. And they will be willing to pay people to do that.
[00:50:01] Terry: How we do it will, will alter as SEO grows up. You know, SEO is just a baby still. I mean, AI is just a baby. SEO is pretty young, but AI is just a baby. As it grows up, we'll have to adapt. Um, and your business will die if you don't. So, some SEOs will be out of business. Some already should be, but, um, that's another story.
[00:50:26] Terry: But if you adapt AI, You can do your business better, cheaper, which means more profit margin. So, you know, test things and test tools. I use several tools every day. And, um, all, all of them more and more are incorporating AI in them. So,
[00:50:51] Olga: yeah, totally, totally. Okay. Okay. Thanks. So, Terry, where can people, people find you?
[00:50:59] Olga: Like, do you have a newsletter? Like, you mentioned something about membership. So, now it's your time to tell me where people can find you.
[00:51:08] Terry: Well, you can find me at terrypower. com, all one word. Um, you can email me. Well, you can email me on that there. Um, I have a website, Terry's Tips and strategies. Uhhuh? No ampersand.
[00:51:23] Terry: It's a ND. Um, okay. Terry's tips and strategies.com, which is, uh, a monthly, uh, monthly membership where I, uh, every other Sunday I do a webinar. Um, it's either on a topic of my choice or a topic that someone has asked about. One of the members asked, could you check on, could you talk about this? And sometimes it's just, could you answer this question?
[00:51:49] Terry: So it's just a part of it, but anyway, all those are recorded. And if somebody joins today, they've got access to all, it's, I don't know, 160 or 180 videos of Oh, okay. All these webinars. Uh, well, April Fool's Day will be, I believe will be five years I've been doing this. Oh. So, um, I started on April Fool's Day way back because I thought, I don't know if this is gonna work out.
[00:52:19] Terry: if anybody will pay me. Um. To be on, uh, to come on, but, and also they, everybody, those people have access to me, a Skype group and a Facebook group that I'm in every day, um, and more importantly, the, the motto, if you will, the idea of the group is that we're not competitors. So if you find out something cool, let me know too.
[00:52:48] Terry: I want to get better. Um, and like when I talked about, uh, a couple of months, maybe a month or two ago, I talked about co pilot Microsoft's co pilot and co pilot pro and why you should get it instead of just chat GPT because for the same price, you can have both. But anyway, um, I tell people, try it out. If you find something really cool you can do with it, let the group know.
[00:53:16] Terry: Yeah. And I'll let you know when I find something cool, or a technique or a trick that seems to be working well. I mean, I come back from like Rockstars and I'll say, I'll do a quick post mortem on Rockstars. Now, I don't give away any specific tactics that somebody had, but I'll talk about, well, Ted talked about local, or, um, Lee talked about going, going the other way, away from the herd, you know, and stuff, um, because people will get ideas, and, and often I'll talk about ideas I got that are not directly what so and so said to do, but made me think, oh, you know what else I could do with that.
[00:53:58] Terry: connection to what I'm doing. So, um, when I get back from spring training, I'm sure I'll have some new ideas. Um, I won't be saying, well, Marty Marion, who's really smart marketer, um, suggested this, but, but I might say he had a great, you know, uh, talk and he mentioned he was talking about this platform that I hadn't, didn't know much about.
[00:54:25] Terry: Uh, you should look into that and I'll show you how, what I've done with it since based on, uh, something I learned. But that's, that's something I started just for fun and, um, you know, it's grown and I have, uh, it's a good membership. Lots of cool people in there. Um, many of them, you know, and, uh, it's very, you know, it's a very, I, I used to act professionally on stage, film, commercial stuff like that.
[00:55:01] Terry: I still do some, but, um, that's a very ensemble based. Uh, activity and I want, I like my group to be that way to where not all the, uh, momentum comes from me. So yeah, I'll feed it and get feedback and other somebody else says, did you check this out? Cause we've been trying this or we did what you said, but then we also added this and this, you know, and everybody benefits.
[00:55:28] Terry: So yeah,
[00:55:29] Olga: perfect. Okay. And Twitter, LinkedIn, you're there as well, right?
[00:55:34] Terry: Yeah. And I think you can find all of that information, um, linked from my, my website, terrypod. com. Okay. Yeah. I will link it somewhere.
[00:55:43] Olga: Okay. Okay. Terry. So thank you so much for being my guest. Uh, I learned a ton and I'm sure people also learned a ton from you.
[00:55:52] Olga: Thanks so much. Thanks. Thanks
[00:55:53] Terry: for having me. It's good to see you and I'll see you at a conference one of these days.
[00:55:57] Olga: Yeah, yeah, I hope so. So thank you and bye bye, everyone.
