SEO Confidence
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[00:00:00] Hello everyone. It's Olga Zarr from SEOSLY. This is the SEO Podcast by #SEOSLY. Today I have Adrijana as my guest. Adrijana was once a guest to my podcast and we talked a lot about her story, and we also touched upon SEO confidence, which is kind of the topic she specializes in.
[00:00:24] Today I, we want to talk deeper about that and also about other aspects of our work as a C E O, like work and life balance. So, Adriana, how are you doing today? Well, I'm very good after these small technical issues. So yeah, thank you for inviting me. I'm feeling that I'm keeping back to you every few months, but that's cool.
[00:00:46] Yeah. Uh, that, that's cool. And also I think we have a very important topic to discuss. Uh, yeah, especially nowadays, especially like in the last few, uh, months with all these Google updates and like all, all the things that are happening with AI and everything, but we still need to work on our like, uh, Inner peace and like how we are handling all these.
[00:01:10] Yeah, yeah, totally. Uh, things work, work life balance and like how we are actually feeling in all, all these things. Yeah. So maybe for someone who maybe doesn't know you, can you like briefly introduce yourself? What are you up to and everything? Yeah. Yeah. All right. Yeah. So I'm Adrijana, I am. SEO manager and coach for SEO professionals.
[00:01:32] So as I mentioned before, like besides my SEO work as a SEO manager, I'm really passionate about the coaching, uh, for SEO professionals. Just, uh, regarding these topics, uh, how you are actually feeling in your SEO job. Uh, are you fulfillment, uh, what kind of self-doubt, imposter syndrome you are dealing with and overall like, Is your life of, because we usually, as your specialists, like we really love our jobs, but honestly, like it's, it's very usual that people are not feeling good at the jobs that they really like.
[00:02:12] And that's, that's huge. And that is something that I really want to address and, uh, how we can have, have it all because we can't. I don't think there are a lot of people who really talk about this. I don't know, even if I know anyone else who like specializes in that one topic, which is, which is really, really important as you said.
[00:02:33] So tell me more about your coaching sessions. How do you do them? Like how, how someone can get one, how, where they can find, uh, your s u Confidence podcast and mm-hmm. All that stuff. Yeah. Uh, now my podcast is, is Adriana Vo In just because of, like, initially I started as a SEO confidence, but in our industry, um, in, and especially in the SEO industry, SEO confidence is very aligned with the technical skills.
[00:03:05] So people, uh, in the, initially when I started, like they were thinking that I'm talking about technical skills, like ha, technical, I'm, that I'm sharing technical knowledge and that is basically what I don't want to do because, uh, what I have, uh, the most of the experience and what I really. Can coach other, um, as your specialist is about how they can feel better and they are as your jobs, I'm as your manager.
[00:03:30] So I know like technical skills. I have some kind of experience, but I'm not expert in the like technical skills and I don't want to be, because I think I have found like my real passion is actually, uh, coaching other as. Professionals how to find that, uh, fulfillment at their jobs and how to progress, uh, in their career, but without stress, without burnout, without like all these things.
[00:03:57] So usually, uh, my, uh, people. Uh, who are coming to my sessions there, they're coming through my LinkedIn, which is Adriana den or with my podcast episodes. So they are usually, they're listening few of them and then they are wanting to check if they are good for, uh, coaching. Also in our industry, like coaching and coach is a little bit like mm, like, uh, it's, there is a negative feeling about coach.
[00:04:26] So I don't know. Why is, is that Because I think we are a lot of, in, a lot of times we are associating like coach with a like life coach, like think positive, like everything will be good. Don't worry. Like life is crazy, you will die. But actually. That is not, uh, the most of the times, like we are seeing like all these people, they are like super motivated, like too positive.
[00:04:50] Everything will be good, just don't worry. And like these kinds of things. But actually that is not what, uh, I'm talking about. And uh, uh, What I really want to like, uh, share with other people, uh, coach is just for the, for the addressing what we are doing on all these sessions because we are not, uh, learning technical skills.
[00:05:14] So I'm not the mentor. Uh, uh, usually the mentor is for like technical skills, like content strategies, and. These kinds of things. So these sessions needs to be called like coaching sessions. Like even there is a negative tendency about it. But also that's a good filter for me because I don't really want to, uh, have clients who have that kind of like, that they are so negative about the coaching because they, they're not coachable.
[00:05:41] Yeah. And if they're not coachable, they can see the value in this. Like, and, and that's fine because like, We are different. So, uh, to come back on your topic, uh, actually my clients are usually with a few years of the experience in the SEO field because you can't be confident just like working on your mindset.
[00:06:01] Like that's, that's. Impossible. So you need to have some kind of like technical knowledge. You need to have like few years, like even two, three years of the experience is enough. But then you, you are realizing that even you are learning technical skills every day. The level of knowledge that you are getting by technical skills, it's not aligned with the level of boosting your confidence.
[00:06:27] So it's not mm-hmm. It's not working like this. Like technical knowledge is here, but confidence is like, so, like, it's like this, but, and I, and I really, uh, and I really want to fulfill that gap because it's just, it's, it's very easy. You just need to know how, and you don't need to. Change anything you need.
[00:06:48] You don't need to like, have big steps, like, let's change my life. Like, let's have the new habits. Like not, not at all. You just need to be more familiar with yourself, with your inner like, uh, in, with your I would, I, I want to say that with my clients, like with little you. Like, just remember when you were little, like what kind of like goals?
[00:07:13] What did you want to, um, what did you want to become or something like this. So it's, it's about, Like little you in, in inside of you. Mm-hmm. And once you are familiar, like why you are doing, uh, things in the way you do? Uh, it starts, uh, to become very, I would say like easier to just get relief. Uh, get that inner peace, get fulfillment by, uh, all your things you have in a life because you, uh, you don't need like a salary increase.
[00:07:46] You don't need like, some mess title. You don't need, um, like more thousands of hundred in your, uh, in your savings because once you get it, you will see that you don't need that. Yeah, you need to control your thoughts and like how you are actually feeling. Yeah, it has to kind of come from the inside, not from the outside.
[00:08:08] Right? Yeah. And, and, and that's unfortunately, you can't think about it. Before, because usually when we are starting our SU careers, we careers, we want to have these kinds of experience, technical knowledge, and we really do do have that. But once you get that salary increase that you want, as, once you get that couple of thousands on of your savings, then you are starting real realizing that something is wrong because you get that money, you get like all these things good clients like, um, Any kind of like boost in that, like financial, like titles, like e everything.
[00:08:51] But then you are starting to feel like, this is not what I want because even I wanted that like as your title. It doesn't feel like with me like so aligned. So, but basically that is just because we, we, in our schools, in our colleges and our like masters, like nobody taught us, nobody told us, Hey, uh, you really need to work on yourself, on your mindset.
[00:09:18] Yeah. No, because we, we have, uh, they teach us you need to enroll the college, you need to finish college, you need to finish master, you need to have like knowledge. And then we are thinking like from the, uh, when we were a little kids, like we are thinking we need to learn more to, to be there. Yeah. And like it's, yeah, but it's It's vicious.
[00:09:40] Vicious circle. Yeah. Yeah, yeah, yeah. Yeah. And that happened to me like I'm not different because I finished my college in economics, then I finished another master in marketing, and I was thinking that I'm not good enough, so enroll another master. In digital marketing, because for me that was like, oh, I will, I will.
[00:09:59] Uh, at that time I was more in digital marketing and I, I was thinking, oh, I really need to have degree for it. Yeah. And, and, and I spent like 10 K, like plus just like 20 a row. That master. Yeah. I, I finished the master in dig digital marketing here in Dublin. So, and then I realized, No, I didn't felt any better or any, uh, like my feeling hasn't been improved by finishing another master.
[00:10:27] And I spent like, uh, uh, uh, one year on that line, like before mm-hmm. When I was collecting money, so I was like, What, what is happening? All these things. Mm-hmm. And the same happened with the seo. Like, um, in 2019, I, I started to like, learn more about seo. Like I did, uh, like different courses like junior me or senior SEO courses and like all these things.
[00:10:50] And then like after two or three years, I realized like, I'm not feeling much better with all this technical knowledge. And I was promoting, I was getting like salary increased and, uh, title, but like, I haven't been, uh, any better. Like my feeling hasn't been any better, like with a title of s u manager. And then, sorry, I just wanted to say that I can totally relate to that and regarding that gap you are mentioning.
[00:11:18] So when I was starting out, I think this was like more on this level. I was starting out and I was feeling. Quite confident because I didn't know what I, uh, didn't know. And now when I am on a higher level, I, I, I know that, oh my God, there's so much more to learn. There are so many things I should learn.
[00:11:39] And this is like the gap is increasing and. This is something, I think in the second part of this session, I will become maybe your mentee, kind of. Yeah. And I will be asking you, I will, I will share with you like some, some of the things I am struggling with and I will be very, very interesting to see your thoughts.
[00:11:59] Yes. But now maybe let's just. Talk in general about SEO confidence and how to become SEO confident, because this is like, how do I become SEO confidence from, like, are there steps you, you can, you can share general steps and mm-hmm. What do you usually tell your clients when they come to you with that?
[00:12:21] Mm-hmm. With that issue? Yeah. And I just wanna refer to, to your, uh, thoughts like, um, It's very hard to realize that like when you are increasing your technical knowledge, actually your, uh, confidence is not rising in the same pace. So I think that is the, the key part when people are realizing that maybe there are some additional options for me.
[00:12:46] Um, another thing that. You mentioned actually the practice and like what we can go through, like it's the best way because this is so unusual topic for seo. So people don't believe that there is possible for them. Mm-hmm. So when, when you, when they see that actually like this is kind of like working, then they are becoming like more.
[00:13:07] Uh, into it, like, actually, oh, it's possible even for me because it's very hard to believe that like anything else besides technical skills and like years of experience can help you to feel better today. So, uh, I'm coming back to the last, uh, uh, uh, Your, your thoughts is actually about like coaching sessions.
[00:13:28] So I have some kind of like structure for the coaching sessions, but also I'm totally open for the needs of the, um, my people because if they have some kind of urgent needs, they have problem on their work. Mm-hmm. Like, it's better to address that at the session. Yeah. And then move on, because when you have a.
[00:13:46] When, when you have a problem, like you can't think about your values or like, uh, something in the future because you, like, you are burning out like you. There is a problem at work with a client, like they are leaving you, they are leaving company, uh, they are not happy with you, or something like this, like, or the website, uh, go down like, uh, in the index or something like that.
[00:14:10] So you can't think about anything else. So basically we are starting with, uh, some kind of like being familiar with your values because, you know, a lot of people are saying like, oh, I know your, my values, like my job is important, my health, like my family, but like nobody knows, like, what is your core value?
[00:14:29] Mm-hmm. And then when you know, like, what is your core value, it's, it's, uh, very easy to understand like your past actions. And then also it's very easy to make a decision for your future actions. Then that is like first, first session. Then we are moving to the, um, uh, goals because, uh, we really need to help, like why we are doing this.
[00:14:50] Because if there is, uh, no goal, there is no why we are doing this. Like there is no point of like doing any objects. Yeah, and the goals, like everybody's talking about goals, you need to have like big goals start small slide, but like, it's so unclear and, uh, Our brain can't have like any action if we are putting like, uh, some unclear directions because Okay, I really want to, uh, go to next.
[00:15:20] I don't know. SEO level doesn't important. Yeah. That doesn't mean anything for totally too very, and for our brain. And, uh, our brain is like, so, it's so simple when you realize what is happening here. And we, we are able to realize what we, uh, what is happening here because actually we have a power and like we can observe what we are thinking.
[00:15:45] And that's the key when we, when we see that we can control here. And basically I was blown away last summer. I was reading a book of Power of Now Work Toll. Yeah, I, I read that book. Yeah. Oh, really? Huh? Yeah. Did you like it? Yeah. Yeah. Very much was, I was, when I was reading that book for, for first 20 uh, pages, I didn't understand anything.
[00:16:11] And I was, I was learn, I was reading that in my native, uh, uh, language, so there is no excuse for English. And I was like, oh my God, is it possible that I'm reading this book 20 pages, but I can't understand what they are talking about? And then, and then I said like, okay, Adriana, please go back, read again.
[00:16:31] Like you are not stupid. I know that you are not stupid. Just like, read what, what is happening here? And I was reading that actually there is a. Possibility, not possibility. There is like 1% sure that like you can observe your thoughts and I was like, but no, there is no like two people in my head, there's one I'm like, I'm not people or something like that for now, maybe.
[00:16:57] And I said like how it's possible because like nobody, Told me that I can observe my thoughts and if I can observe, there is a chance that I can control them. So I can't, so I can, um, Lead direction in which way I'm thinking. And then like that, that was the start of my journey for the, like even like these mindset sessions for the coaching.
[00:17:24] So let's back to coaching sessions. So usually we are addressing like these goals, what we really want to achieve in the next six months. Six months, or like, I don't know, by 2023. And then we are working on how we will achieve that. Uh, because when we put like these very clear actions, And the, the, the key part is here is actually what we, uh, want to eliminate because we can't just add like new habit, new goals, like new knowledge, new everything.
[00:17:54] Because if we don't decide like what we want to exclude, and, uh, that's our, I would say like key part in the setting goals. Because if we are just talking about, uh, how we want something, but we don't know like what we want more. And once we, uh, get to know that like once we want more, then we are starting to accomplish all these deals.
[00:18:18] And then we are, we are talking about more imposter syndrome. Like I have a checklist, some kind of like tools, how to address all these like imposter syndrome thoughts, self negative thoughts, doubts, thoughts, because that is just a pattern once you started to apply. Uh, I would say like small checklist to all your negative thoughts and self doubt thoughts.
[00:18:42] It's, it started to be like automatically, like for like, even for now I'm getting like these negative thoughts or self doubts, thoughts, like that's totally normal because our brain used to think in, in that way. But now what has been changed is actually, I know to recognize them. I have a pattern, how to address them and like it becoming more and more.
[00:19:04] Faster. Just like, okay, I have this thought, check, check, check, check. Okay. Just like, uh, go away. Because we really need to address these thoughts. Like we can say like, okay, Adriana, don't think about it. Like, let's go out. Then we are ignoring them. But once we are addressing them, and once we are answer on, on all these things, like our brain is just like, Okay.
[00:19:27] I, I can't do anything here. So let, let's come up with a new negative thought or something like that. So per you, can you give me an example of a negative thought and how would you fight it with a positive one? Like, uh, maybe we can, we can, uh, like do it in practice. You can share your negative thought.
[00:19:45] Okay. And then like, we will go through the process. So let's say those other guys who have 25 years of experience in. S e in technical, s e o, they really know what they're talking about. And I am probably just, just a lady with 10 years of experience, but maybe not that deep. So I, I am not sure if I should be like sharing my knowledge.
[00:20:10] They will probably find issues in, in what I'm saying, or some errors and it'll be. Disaster. Yeah. That, that's actually legit. Your, your thought. So if we can just like put one sentence, be, uh, behind that, just like to be easier to, uh, my understanding. Will you go or, yeah, sure. So just, uh, one sentence. Uh, I, I think those other, uh, guys with 25 years of experience, they worry better than me.
[00:20:43] Uh, Yeah. Like this. Okay. Yeah. Uh, let, let's, let's, uh, do this for this sentence. So these guys with 25 years of experience are better than you, right? Okay. So when you are thinking about this, uh, thought, is it useful for you? Like, are you feeling good or bad? Mm, bad, I guess. So would you, uh, say it's, um, useful for you or it's not useful, so it's not useful?
[00:21:13] Definitely not useful. And that's, that's crucial because if it's not useful, then like we want to change something about it. Like we don't want to have like these unuseful uh, thoughts just like randomly like bring it on. Mm-hmm. Okay. So that's crucial. We are starting with this checklist. Is it 100% sure that you are not, uh, good as they are?
[00:21:40] I, I, that's my guess. I don't, I haven't done one-to-one comparison with all of them. Yeah. But that, that's legit. Like you are thinking it's, it's true. So you are not thinking that's lie. Right. Yeah. So let's, let's go, um, deeper. Do you consider in all these situations that um, your sentence is like 100% sure without any percent?
[00:22:10] That is not true in all situations. You mean like in all situations I can think about. Yeah. Like in all situations that you are doing, for example, if mm-hmm. No, I think I may have some angles that I, I maybe know better or some SEO experiences I had. They haven't probably, yeah. So, and how, how do you feel when you are thinking about that thought?
[00:22:42] That like, they are good enough, they are better than you. Like they have like 25 years experience. They are guys and all these things. So that makes me feel worse. Like it causes my imposter syndrome to activate when I think about them in this way. Yeah. And can, can you find a one situation in the past where you see, and like you were thinking that like something that you are doing, it's not good enough, but actually the final result was opposite?
[00:23:19] Yeah, I think so. I think I can relate to such situations. So one situation is, When I created this SEO checklist and a guy who is like way more experienced than me, probably way more knowledgeable, he took it from me and kind of created a book out of it, so, oh wow. Maybe that's one situation, but one situation.
[00:23:47] Can you think about another one? Mm, yeah, probably. Like generally, I was always a bit afraid of publishing like very detailed stuff on my blog, but I haven't received like negative feedback. Yeah, so in most cases the feedback was positive even from those guys, like even like John Mueller was at some point, like Resharing liking my, my articles.
[00:24:19] So I think that's good validation. A good, just good validation. Yeah. Positive one. Yeah, positive. And I'm, I'm just like looking at you like, and you are talking that John Miller shared this, like you were getting like good feedback, but like, you, you, you are like, I'm not sure, like, is it, is it still good?
[00:24:41] Like Yeah. Yeah. But kind of every time I publish, I, I feel that maybe I, I should have done more research. Maybe I should have written that in a better way. Maybe there, there is drug knowledge gaps in what I create. This is like happening all the time, but I publish anyway. Yeah, but that's good. Like, uh, we, we are trying to be better.
[00:25:06] Um, and learn. And like I'm learning also like all these like new things like updates like Google Analytics for and like, that's totally okay, but we really want, what is my goal here when we are learning all these things that we are feeling good? Because if, if we are learning more from the, from the, from the like, I would say like bad feeling and just like, kind of like anxiety and the stress and like just like give me something to like catch that.
[00:25:37] Like, it's like totally different from like when we are learning from like, okay. I, um, I know that I have just a few years of experience. I want to achieve big goals, but actually what I really want to, uh, learn and more, but I'm feeling good. Like, so it's totally different perspective that you're learning.
[00:25:57] So, but let, let's back to you. So you get, you got actually all this validation, like positive, um, positive, uh, feedback. You mentioned that you have another angle, so let's, let's, um, find a sentence that regarding all these things that you mentioned is actually will be a positive. Mm-hmm. So even though I have less experience, I still can present a unique twist or my, my own perspective that's maybe valuable maybe for people who are less experienced than me and maybe like eyeopening for them, maybe something like that.
[00:26:48] Yeah. And how does it feel? Way better. Definitely a lot better. And, and that's real because you can't get like 20 years of experience like just like over the night even. Like you are, uh, you are not sleeping and you are learning like every day and night, but actually what is key here that you can help better?
[00:27:12] People who are starting, um, in their SEO careers or the people who are in few years in their SEO industries, way better because you were there like just like five years ago or, uh, something like that. Because people who are here like for 25 years, uh, they can't, uh, understand people who are just starting or with the three to five years of Syrians because like the, the knowledge gap is at 20 years.
[00:27:41] Yeah. So, and uh, so this, for example, uh, definitely, uh, you, you said that you have like 10 years of experience and you have also this podcast you are doing like all these SEO that's like, uh, you are specialized in, in this. So definitely you can help all the people who, uh, have like less, uh, experience than you, even like eight, nine.
[00:28:07] Yeah, I am not recalling that I actually get a ton of messages from people that thanking me, that they learned so much that they're starting out, that it was transformational for them. So actually, yeah, I can recall another kind of validation. Yeah. Yeah. And when we are talking about this validation, uh, who needs to validate you like.
[00:28:34] Tell me the person like that will validate your idea and then that you are going to feel like, yeah, he or she validates me. Like, that's, that's it. Mm-hmm. Hmm. Who is that person? I would say someone maybe me? No, it's, oh, wow. No, I didn't expect that. Like I didn't, no, I'm kidding. But let's, let's know actually, that's true.
[00:29:01] Uh huh. Yeah, I was, because thinking about like if someone, of those people I admire, if they like co comment and say, that's call or like a lady soles, like she shared my stuff, uh, in the newsletter recently. She, she actually shared that a couple of times. So when I see her reference my material, then I, I feel that, okay, I got the validation for that piece of content.
[00:29:27] And this is also very important. So you got validation from her. You got validation from John Miller, and it feels good. You are like so excited in that moment. Like, you, you are happy. Like you got what you ha what you wanted to get. Like, but what happened after 10 minutes? It usually fade away and then like I'm creating something new.
[00:29:53] And again, I am like thinking, should I publish that or shouldn't I? Maybe I should delete my entire site and disappear from the internet. Sometimes I have such thoughts as well. Yeah, and it's totally opposite when that validation is coming from you. Mm-hmm. Because you are with yourself every day, every minutes, every seconds.
[00:30:19] Like there is no John Miller with you. And just like to be realistic, like, okay, I'm, I'm doing like good things and I really want to do like even better things, but I'm okay with, with like this moment today. What I really want to achieve. Yeah. Yeah, totally. And yeah, I'm not dependent on like anyone, anyone's comment, anyone's mood, maybe something like that.
[00:30:46] Someone's angry and they say, yeah, your article is cheat even though it isn't. Yeah. And like that, that's also, um, Like when we, I'm creating the, the content and my, my, my podcast episodes are there like every, every week or like, I'm like putting some my thoughts on the LinkedIn as well and, uh, that, uh, it's, it's crazy because even we are getting like so much good comments and like, Hey, you just like, uh, got me like totally new perspective or something like that When we get that like one negative comment.
[00:31:22] Yeah. Like that's, that's. Like we are feeling, yes, I needed this. Like I needed someone to told me that I'm not like, good enough that my article is not good enough because like, I now have the proof. Yeah, yeah. Now I have the proof. Even there are like one a hundred people are saying like, Hey Olga, you just helped me so much, but no, that person, like he, he has right to, to told me.
[00:31:47] Yeah. Yeah. And, and actually, um, we can't understand like from various, uh, he's coming from like what happened to him, how, uh, he, how he understood like that article. Maybe he understand like totally like differently, no or incorrectly even, or. Yeah, and especially like, and also when we are, uh, learn, when we are reading some kind of like, I don't know, journals or just like articles or pasts, uh, about the seo, something like sometimes I, I need to, uh, read like two times because yeah, first time when I read like it's totally different because I need to like have like all the, like, I don't know all the past and then to see that perspective because if I take just like few.
[00:32:36] Sentence, like two or three sentences. It's not actually the whole perspective. And I'm thinking like, oh, this, this, um, this person doesn't know, uh, anything about this. But when we have that like whole picture, then we can have it. And yeah, like this kind of support and like, honestly, like I love when someone is, is telling me like, oh, you, you, uh, you uh, had this like, new perspective like you helped me, or this is a new thing for me.
[00:33:05] But, uh, and I, I really enjoy that. But honestly, I'm more happy that with myself, that I know that this what I'm doing is actually bringing the value. I just need to find a way how to put that value in front of people, because as your professionals are so obsessed with the years of experience Yeah. And the technical skills.
[00:33:32] Yeah. When you, when you tell them like mindset, like, oh my God, like this is so bullshit. Like she doesn't know anything. Or she's woman like, or she doesn't know, like SEO skills or something like that. Yeah, totally. Totally. Yeah, that's, that's golden. So maybe let's now switch to like work-life balance, because I think I also have a lot of things to improve here.
[00:33:56] So I am now at this stage that I usually work seven, seven days per week because. I always plan on having a free weekend, or at least free Sunday, but when I kind of get to work on my projects, I simply like cannot stop. I usually do client work over on weekdays, maybe four, four days a week, and then on the rest I'm doing like my podcast, my blog, stuff like that.
[00:34:24] And of course, I, I learn, I do tests and I always feel every day, every day I end my work, I feel that, oh, I still haven't done this, that there is so much more to do. And when I end the week, there is also the same thing. Oh, I, I want to do this and that and this, and I am afraid that maybe. In some years time, I will feel, feel burned out because I, I, I, I have so much hunger for more and more and more, and sometimes like my body's telling me that maybe you should take a break, but I still kind of want to continue, continue.
[00:35:02] And even though there is no, like the amount of knowledge I can like, have possess and say, okay, I I have enough, it there will, there will never be such a point. So, What can I do to, to not feel that I haven't done enough every day? Yeah. Yeah. And that is like, so, so you are not alone. Like there is a, you can't imagine like how many people are feeling in that way.
[00:35:29] Mm-hmm. So like, so that's, that's totally legit. And thanks for sharing it because a lot of people, um, have some kind of fear of sharing these kinds of things because like, oh, what other people will say that? And then when you realize that actually the other people will say just like the same, I have the same thing.
[00:35:49] So that's like, I don't know what's happening with us in today's world. Like we are fucked up. So, First, like you are working seven days. You are like having these, uh, clients. You are working on the podcast episodes, creating a content and everything. So the, the basic thing here is to realize why you do so many like things and like why you are still feeling that is not enough.
[00:36:18] Hmm, because I, I have set so many ambitious goals for myself, and I'm trying to pursue every one of them, like growing a podcast, growing a newsletter, earning more from newsletter. There are many kind of goals as well as like some action-oriented goals that I simply want to do this, this, and that. So, mm-hmm.
[00:36:39] Maybe too many goals to ambitious goals. I don't know. No, I, I wouldn't say like, I'm honestly like doing the same. I really, I have like, full-time job and besides that, I really want to grow like these coaching sessions and like my podcast, create, create a content on LinkedIn. So we are the same, but actually, um, the, the, this is something that I'm doing on, uh, these like, uh, sessions, but.
[00:37:04] Usually what people are telling me in these, the same exact situations, uh, like the result, like, uh, is, uh, we would need like one hour to go over like, yeah, these things. But, uh, the result of this, and like I know when I see you because I, I have like so many clients with the same things, is actually like that your, you value yourself by the amount of work you have done in one day.
[00:37:32] Yeah. Yeah. That's, that's so true. Yeah. To the point. Yeah. And like, I'm not like anything like special. I'm not guru. I just like seeing the same, seeing the same, and like, when you realize that, and l let, let, let's question this. Like, is your value really determined by the work you have done? Like just for like all these things.
[00:38:00] I, I don't think so, to be honest. Like, because I am in that like cycle now, kind of like addictive cycle of seo. But when I was on vacation, like in January and then I didn't have computer in my hands for like three weeks, and then after a few days I started to realize that. There are other things to than seo.
[00:38:24] There are other like en enjoyable things in the world and I can also enjoy other things than seo. It was like eye opening, but now I am kind of back to where I was before. Yeah, and like that's totally like normal, that like we really want to enjoy like some other things because like we are working so hard and if we don't, uh, enjoy in some other things besides the work, like why we are working like.
[00:38:50] What we are going to do, like all this money. Like what? Like, exactly. And the community is so encouraging, like hardworking, like high productivity. Like let's go, like with all these ambitions go. So when someone is telling you like, Hey, you just, you can accomplish like all these things. But just know why you are doing this.
[00:39:14] And then for, for now, like you know that it's connected with the value that you are determined yourself like by the work. But um, all these things you need to practice on the, uh, daily basis. That, you know, like, okay, I'm going to work for, I don't know, eight hours. First few hours will be determined by the clients, second two hours by the, I don't know, podcast or something like that.
[00:39:41] And when it comes to all these things, and also referring when you know the, your goal. Like real goal, for example, two, three goals that you, uh, want to accomplish by 2023, then you will create a priorities like what, what you need to really do today. For example, if money is your goal, and like, that's totally normal because money is also my goal, one of my goals, uh, it's, it's not core.
[00:40:09] So I will not sacrifice my family, my health because of the money, because, uh, during the value, um, exercise, I realize that money is on the, the career is on the three. Uh, and then like money is on the fourth. So basically, Money is important for me, but it's not more important than my family health and career.
[00:40:31] Mm-hmm. So let's, let's make my future decisions regarding my four priorities. So, If my, um, I dunno for from which sources you will grow your money, but then you will refocus like your activities. Let's do two or three things that will bring more money because, for example, your newsletter can be a top source for upscaling.
[00:40:58] And getting like more money than like everything else, what you do. I'm just like, yeah, yeah. This is example because I'm, I'm not familiar, but, um, sure. Uh, everything. But, uh, and then it's even easier because your focus will be just on newsletter. You will bring the most value for your newsletter and you will not burn, you will not like, be burned out, overwhelmed by all these things.
[00:41:23] Mm-hmm. Because if your newsletter is bringing more money than, for example, your articles, then you know, what is your, uh, decision and like what your day will be, uh, focused on. Mm-hmm. Because you don't need to. Mm-hmm. Sorry. Yeah, I just wanted to say, but, but what if I want to like, grow all those channels at once, like seo, uh, newsletter, s e o podcast, YouTube mon better mon monetization of my website clients.
[00:41:53] This is like, I want everything. Yeah. And, um, and everything is okay, but also we can like, prioritize all these like things. So I don't know, for example, you want to grow your newsletter, podcast, uh, YouTube, but, uh, and we, we can like do this also exercise, I don't know, after this call to just like see in your heart the priorities here because Yeah.
[00:42:19] When we are seeing, when we are tell, uh, when we are like telling, of course I want to grow this and this and this, this, this, but we don't know like what is in the heart that we really Yeah. Sure. Grow the most. And there is, I like quick exercise, like 20 minutes. You realize what is core, your core values, and then you get that relief to make future decisions for.
[00:42:40] Yeah, that, that's cool. That's cool. I think the audience will really enjoy your tips. So can you like share some like final tips around SEO confidence, like Howtos do this, don't do that. Like SEO confidence, work-life balance so that, so that listeners can like come back with a list of. Kind of tips on what to do.
[00:43:05] Yeah. Yeah. So definitely like you can't work on all these things together because, I would say there is some kind of like some steps and definitely like first like defining your real, uh, values. Uh, besides that, working on your real goals and then addressing all these, uh, I would say like imposter syndrome things, because you need to start with imposter syndrome.
[00:43:34] Mm-hmm. If you don't address your imposter syndrome, uh, sell doubts, like these negative thoughts, you can't continue with some, like, I would say like more ambitious things because it just like you are not prepared and. Addressing all these small things is actually boosting your confidence on daily level.
[00:43:54] Then when you realize that, for example, in work-life balance, that actually you can accomplish the most important things that will bring the, the results that you want. For example, in six days and then after like years of the hard work you accomplish to not work on Sunday, like that is actually energy that you are getting.
[00:44:17] And then, You need, you can, um, then you, you are kind of like ambitious to do all these things, but also, okay, I accomplish you the most important thing to not work on Sunday. Yeah. Yeah. And I feel, and, uh, I'm feeling good. I'm not feeling guilty that I didn't work on Sunday. Yeah. And that's the goal. Not feeling guilty.
[00:44:41] Yeah, that's, that's a quote I have to, like, put somewhere on the podcast. Okay, Adriana. So, yeah. Uh, where can people find you? How someone can become your, uh, can join your, your, your coaching sessions? Like what's the best place to, to subscribe to you? Yeah. I would say that the best place is to find me on LinkedIn as Adriana Ardin, and then find my podcast episodes on the YouTube.
[00:45:08] Also I'm sharing some, uh, knowledge on the, uh, content on the LinkedIn as well. And then, yeah, they, they can, um, just like DM for a free consultation to check if they are for my, uh, sessions, um, uh, like something that we did here, and then we can proceed further. Okay. Okay. That's cool. So, so thank you so much.
[00:45:31] I, I think, I feel that we'll be recording another follow up to this because there is so much more to unpack still, I think. Yeah. What do think it is? Yeah, I wanted to like share like a lot of things and also when you said like, not feel guilty. Yeah. So I was just like Twitter. Oh. So maybe another episode will be Yeah, definitely.
[00:45:51] How not to feel guilty. Yeah. Because also that is unclear for our brain not feeling guilty, but what you really actually want to feel. Mm-hmm. Because there is negative, not feeling guilty. Yeah. But how you really want to feel. Yeah. Okay, cool. So yeah, that's, that's okay. Uh, yeah. Thank you. I'm so passionate about this.
[00:46:13] Yeah. Yeah, I can see that. That's awesome. Yeah, so thank you so much for sharing, sharing your knowledge, and yeah, see you in the next episode. Yeah, thank you so much. Bye-Bye everyone.
